How To Create A Perfect Social Media Strategy In 2019?

Posted by Immerse on November 18th, 2019

Social media marketing is an ever-changing game, and with a new year upon us, we’ve created a guide to help businesses succeed across all social networks…Social media is a staple area of digital marketing for businesses of all shapes and sizes, industries and audiences.

Immerse Digital Solutions can help your brand socialize through different lengths and breadths as we are the best Social Media Company Dubai and have worldwide clients. A solid social media strategy can drive growth by fostering lasting and loyal relationships with customers and prospects.

However, with new updates making it an ever-shifting landscape, brands need to keep up to date with the latest developments and changes in order to benefit from their social platforms. We’ve covered overview of how it can benefit your business; let’s move on to the practical bit.

1. Set your objectives                     

You can’t plan which social media channels to use or what kind of content to produce until you determine your business objectives. i.e what do you want to achieve through social media marketing? These objectives will vary from business to business, which is why there isn’t a blanket answer for ‘what works best’.

2. Outline your audience

Just as it’s important to outline why you’re using social media marketing, you also need to clarify who you’re trying to reach. This will help which social channels will be most effective for your objectives.

Clearly outline your audience demographic, and go into as much detail like: age, gender, location, interests, what other brands they like etc.

3. Prioritize social networks

With all of the above strategizing, you should now have a pretty good idea of which social networks are most valuable to your business. All social channels can benefit all businesses in some ways, but you will spread yourself too thinly by trying to be highly active on all of them.

Instead, prioritize which networks are the most effective for your audience and business objectives, and focus on producing different kinds of content to maximize results.

4. Track your metrics

One of the most important aspects of social media marketing is that you track the metrics and KPIs linked to your objectives for each social network. By tracking key metrics you can develop and optimize your activity and become excellent at social media marketing!

With business social media accounts, you have access to insights such as reach, impressions, engagement as well as information about your audience demographics, such as age, gender and location. Determining these characteristics will ensure you use the best social networks to reach them, and also cater your content to best reach your objectives! Being the best social media company Dubai, Immerse helped brands large and small over the years chart out successful social media presences and campaigns. Call us now for all kind of social media assessments.