Why an Organization Should Outsource Qualitative Research Services

Posted by AACS Consulting on November 19th, 2019

With qualitative research, you can understand social phenomena in their natural setting. Its focus is on the ‘why’, so it looks into direct human experiences to obtain data that may be critical to your organization. It may seem simple, but it can demand too much of your time and resources. To avoid that, you can consider outsourcing qualitative research services to a reputable organization that has a proven track record in helping organizations like yours carry out the activities needed to obtain high-quality and in-depth realities across various themes and areas.

Qualitative research is mainly exploratory. This means it is administered to help you gain an understanding of opinions, motivations, and reasons, and it offers insights or enables the development of hypotheses and ideas. That said, your organization could use it to understand customer or consumer’s behavior, as well as their motivations and perceptions. The results may be helpful in case you plan to conduct quantitative research in the future. By outsourcing qualitative research services, you can be sure that the data gathering procedure will be done professionally and according to what you need or want to find out. 

Organizations of every size can rely on qualitative research services to understand their customers better. Unlike quantitative research which focuses on metrics, the qualitative method involves detailed and broad discussions on a certain matter or topic, typically with an interviewer or researcher involved and one or more respondents who share their own feelings and thoughts on the topic. The qualitative research method can involve different activities, such as focus group discussions, crowd sourcing, key informant interviews, and theme-based observations.

By outsourcing qualitative research services, you can leave the guesswork to seasoned researchers and focus on running your organization.  The service provider will make a report of the results from their research, so you do not have to analyze the data yourself. This can be beneficial in speeding up your decision-making process, while making sure that you are making intelligent decisions based on actual findings. Just be sure to outsource your qualitative research from reliable service providers that have extensive experience in working with national and international clients.

About The Author

Samiullah Nazari is associating with AACS Consulting. He has written extensively about business development, market research and survey, monitoring and evaluation, and capacity building in Afghanistan context. AACS Consulting is a leading management consulting firm providing management consulting and customized professional services to a wide range of national and international organizations in Afghanistan. Established in early 2009, AACS Consulting is a rapidly growing firm based out of Kabul, Afghanistan, with a nationwide presence and five regional offices across the country.

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AACS Consulting
Joined: September 4th, 2019
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