Video Production – Guiding your clients through it

Posted by John Smith on November 19th, 2019

We all need video, for business, for promotion, for donations, for campaigns, even for our personal lives. Granted, technology has evolved to such an extent that now pretty anyone can afford the equipment it takes to make great video. So the limit is not so much in the gear anymore; it’s in how to use it.

Busy people, who have a million other things to do at work, don’t have time to learn that, even if their communications department can afford the right stuff. So they outsource, and with everyone doing it, video companies have been popping up around the world to meet demand. Smart Cuts Video & Animation, based in Geneva and Lausanne, Production de vidéo à Lausanne, Switzerland, is among them, and what we’ve noticed over the years is that clients are not just looking for good video; they’re also looking for good advice and guidance.

Ordering and piloting video production can be daunting for people in marketing and communications for whom this is, often, a side project. Your job, as a video production company, is to make it as easy as possible for them to play their part. Trouble is, they must play a part, and they’re sometimes reticent to do so. Let’s look at why.

First of all, time. They’re swamped and what they secretly wish is that you will read their minds and miraculously come up with the video they dream of making, without their having had to give you any input. How often does that happen? Never. The fact is, your clients have to give you a minimum to go on. That often starts as a brief, but depending on the budget, it may need to be much more than that. Why? Because the less they tell you, the more you have to dive into their world to understand what it is they need to be saying, so that you can say it for them in video. So if they’re not willing to take the time, they must be willing to put in the money for your to do a lot more preproduction work. Trouble is, they often don’t realize this. You need to politely but clearly point this out.

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John Smith

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John Smith
Joined: June 21st, 2014
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