How Packaging has a significant role in your business growth?
Posted by Accutek Packaging Equipment on November 20th, 2019
According to a study, "The market size of the
country's packaging industry is expected to touch
USD 72.6 billion by FY20 on account of rising
population and income levels."
Why is product packaging important?
-
It highlights your brand: There are thousands of products in the market, but to fetch the customers’ attention and to succeed in your business, your brand packaging has to stand out and look different from others.
-
It is a marketing tool: To advertise and to make your branded product recognizable, designing your Packaging with a logo and color scheme helps your consumer to remember your brand when shopping. In a nutshell, your product's Packaging can be a helpful marketing tool through in-store advertising.
-
It creates Brand recognition: Packaging of the product leaves a mark on the consumer's mind and helps to build your brand name with its unique packing.
Several industries require Packaging for their products like-food and beverages, cosmetics, and pharmaceuticals. Depending on the needs of enterprises for packing their product, there are many machines such as powder filling machines, e-liquid capping machines, labeling machines, sealers, washers, and rinsers, etc.
According to PMMI's 2019 FLEXIBLE PACKAGING
MARKET ASSESSMENT, "flexible packaging accounts
for 19 percent of the overall packaging market and is
expected to grow at a rate of 3.9 percent CAGR by
2023." Flexibles are the second-largest packaging
segment, beaten only by corrugated paper.
What are the advantages of Packaging?
-
Convenience
-
Cost
-
Sustainability
When it comes to the product's flexible Packaging- it is lightweight and protective during shipping, flexible packages are a perfect fit for the risks of long-distance travel. Sustainability is also a considerable aspect of the growing flexible packaging market.
The types of equipment like powder filling machines, sleeving machines, labeling machines, material handling, and many others play a vital role in flexible Packaging as per industry demands. Get these efficient machines from Accutek Packaging Equipment Companies, Inc.
Moreover, efficient Packaging protects the product from getting damaged and even provides positive feedback of customers and helps to reach their destination in pristine condition.
