eCommerce Strategies in Botswana Online Marketing

Posted by Kalastone on November 20th, 2019

The marketing strategy of every business has changed in the present internet age. eCommerce and online marketing have made things faster and easier for both businesses and consumers. Those who are interested to increase footprint and widen their reach; the internet has made their life easy as they will have a wide market including the global market. Just to put it into perspective, there are1.1 million internet users in Botswana, over 100 million in the SADC region, 500 million in Africa and more than 4.4 billion worldwide. We think of the internet as a big mall of online, one that never closes, with 4.4 billion traffic. New skills and tools are required for tapping into this medium. The most important is internet marketing strategies for online businesses.

When you have to advertise any product, you need a great deal of money. You have to look for Television spots, billboards; yellow page ad and more are both expensive and time-consuming.  It is also difficult to measure their rate of success and return on investment from your marketing efforts. It is a boon that you have internet marketing through which you can save money and also it is an efficient way of advertising your business. Most importantly you can track, measure and analyse your digital marketing efforts to determine what is working for your business. So, when you go for internet marketing, it will increase the traffic to your website and your ROI will also be increased within a few months. As a business in Botswana, your digital marketing success will rely on an understanding of the following aspects.

• Search Engine Optimization, which is otherwise called SEO is a tool that is used by the website owners to increase their search engine rankings. It is important to provide good content, layout, keywords, and placements that attract the people who are searching on the websites. They will also get a good ranking. When you do it perfectly, then it will make your site visible on the first page itself of the search engine by providing your products or services that you offer.

• Sponsored Search (PPC) involves the placement of ads targeted on specific keywords while the ad space is bid for a keyword by keyword. This can be used both for the search engine results page as well as social media sites. When properly used it will produce good traffic for your website.

• Affiliate Marketing is a method that is favored by many online businesses due to the allure of “paying per acquisition”. The advertiser pays for the affiliate site only when a site or a transaction takes place. This is done by paying commission junction or LinkShare to the major websites.

Developing Botswana Online Marketing strategies for online businesses does require a degree of expertise, skill, and finesse. It is a science and art to find the right keyword for your website. So get in touch with the leading eCommerce website to get the right keywords to achieve success in your business.

About the Author:

Bonolo Phaladze is a Digital Marketing professional who is Google Ads Search Certified. She studied digital Marketing through University of Cape Town, and Google Academy. In her spare time, she blogs about being a wife, mother and corporate woman in Botswana at www.nolsynols.com. She’s also a yogi and an avid reader.