Good News! Ready-to-Eat Popcorn Market To Get The Boost In Growth

Posted by Loise Williams on November 21st, 2019

The global ready-to-eat popcorn market is expected to post a CAGR close to 13% during the period 2019-2023, according to the latest market research report by Technavio.

The health benefits of popcorn principally contribute to its global popularity as a widely-consumed snack item. With the rising awareness about health benefits, popcorn is being increasingly being looked upon as a healthy snack as it is a rich and concentrated source of various proteins, antioxidants, fibers, polyphenolic compounds, and vitamin B complex.

The ready-to-eat popcorn category has benefited from this shift in perception and change in eating habits as popcorn is a familiar, natural, and trusted. Moreover, popcorn is gluten-free, and finely ground popcorn can replace breadcrumbs to give a crunchy coating to chicken and fish or topped over salads. Thus, such health benefits are expected to drive the growth of the overall global market during the forecast period.

As per Technavio, the product innovation and brand extension to cater to evolving taste preferences of consumers will have a positive impact on the market and contribute to its growth significantly over the forecast period. This globalready-to-eat popcorn market2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

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Global ready-to-eat popcorn market: Product innovation and brand extension to cater to evolving taste preferences of consumers

There is an increase in preference for savory snacks among consumers, especially the youth, who are eager to experiment and continually seeking different products. Therefore, manufacturers are focusing on product innovation and brand extension by launching several product varieties in terms of ingredients and flavors. Most manufacturers are targeting millennials, a growing health-conscious consumer segment, especially in Europe and the Americas. Increasing consumer interest in ethnic and exotic flavors is pushing vendors to experiment with innovative flavors such as fruit-flavored chutney popcorn and barbecue popcorns. Vendors are also paying attention to strong cultural influences that are specific to countries and regions. Thus, international brands are customizing their offerings in line with local tastes and are launching new flavors of popcorn such as Maple Bacon.

“Along with unique styles and artisanal flavors, innovative packaging techniques are also trending to entice consumers. Several companies are investing in R&D to come up with innovative packaging ideas. Many new packaging formats have been introduced in the market to increase the shelf life of products. Thus, packaging innovations are expected to contribute largely to the growth of the global ready-to-eat popcorn market,” says a senior analyst at Technavio.

Global ready-to-eat popcorn market: Segmentation analysis

This market research report segments the global ready-to-eat popcorn market by product (savory, sweet and others) and geographical regions (North America, Europe, APAC, South America, and MEA).

The North American region led the market in 2018, followed by Europe, APAC, South America and MEA respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth due to the rising disposable income and increasing consumption of snacks in the region.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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Loise Williams

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Loise Williams
Joined: August 7th, 2019
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