Important Points to Consider When Applying for Trademark Registration

Posted by tmexpress on November 21st, 2019

What is a Trademark? Trademarks are certain names, symbols, designs, or words that are used in connection with the goods or services of a business. It is what distinguishes them from others in the industry. A trademark is commonly used to refer to both marks associated with services and goods. 


A trademark gives the trademark owner the exclusive right to use the mark and also prevents others from using a similar mark which can be confusing for consumers. Trademarking the name of your company is a fairly easy and inexpensive process that protects your company and its intellectual property. 


Here are the points to consider when applying for trademark registration: 


You need to guarantee that your imprint can represent your business adequately. Your trademark must be unique enough to distinguish yours from other trademarks that are already in use. If you are yet to begin a business or just starting out, you must choose your imprint carefully. Advancing your company's image at start-up is critical to the potential growth and reputation of your business. An amazing brand that is verified by trademark registration is a solid legitimate establishment on which you can assemble the notoriety of your business in the marketplace. Registering your imprint additionally expands the longevity of your business, which builds trust in your company.


Whether it is your name or logo, you will want to make it unique and duplication free. Even being similar to a current brand in your field can be an obstacle during the application process. You can also do your trademark search online using the USPTO’s database to find out if someone has already registered your mark, or a mark substantially similar to yours. It is advised to seek out the help of an experienced attorney when conducting your trademark search. Mistakes here are easy to make and can be expensive. 


If you need to trademark both the brand name and logo, you must make an application for both the name and logo under a solitary application. The outcome is to have the brand name incorporated into the logo. 


After submitting your application, you may be required to make corrections, answer additional questions or file additional documentation. It is therefore crucial that you update all-important contact information throughout the process. You can monitor your application’s progress by visiting the USPTO’s Trademark Status & Document Retrieval website.


Finally, the USPTO does not enforce your trademark rights. Enforcement of a trademark against infringement is the sole responsibility of the owner of the trademark. Should you run into difficulties during the application process, you should consider hiring a company to help you trademark a name and prepare a logo for your business. 


About the Author

Joined: September 19th, 2019
Articles Posted: 17

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