Digital Lead Performance exceeds expectations in the first 6 months
Posted by Donald Hood on November 23rd, 2019
1888 Press Release - DLP drives conversion rates as high as 33% from digital lead to sale.
Fort Myers-Cape Coral, FL - It’s the “Speed to Lead” philosophy driving head-turning results for Digital Lead Performance (DLP). Since Scott Fischer Enterprises launched DLP, multiple milestones have been met, exceeding expectations in the first six months.
“We set our sights at 10 dealers by the end of 2019 and we currently serve 15 dealers”, Scott Fischer Enterprises Chief Operations Officer John Greene said. “Our growth is encouraging. We are expanding our operations rapidly and are investing in our program to serve more dealers nationally. It’s no secret that today's customers are educating themselves digitally before visiting a store front – ‘clicks before bricks’ some say. Because of this, incoming digital leads are one of the hottest leads a dealer can have. We focus on our ‘speed to lead’ philosophy – meaning the first to effectively follow up with the lead is most likely to get the sale.”
With impeccable response time, crafted scripting and tenacious follow-up, DLP’s team of trained professionals turn dealers’ incoming digital leads into kept showroom appointments. The operation’s first six months proved the pilot program’s results. Currently, DLP follows up with leads in under six minutes from initial online inquiry and sets up appointments with greater than 75% of those leads. More than half of those appointments are kept and, best of all, more than 25% of appointments result in sales – with some client dealers performing as high as 33%.
“Our team of agents has made over 85,000 outbound phone calls and initiated over 95,000 texts and emails resulting in over 180,000 particles out”, Digital Lead Performance Director of Operations Aaron Barney shares. “Particles out equal particles in. We focus on setting more face-to-face appointments for our dealers and establishing the positive relationship between the prospective buyer and the dealership, making the buying process easier for both. Essentially, we make dealer’s digital leads more valuable.”
Digital Lead Performance doesn’t stop at setting appointments. This service has a steep return on investment. Dealers are seeing a return as high as 16 times. “It’s crucial that dealers understand that this is not an expense, but rather an investment”, John Greene notes. “Digital Lead Performance is a partner committed to driving more appointments, ultimately resulting in more unit sales and more revenue.”
The Scott Fischer Enterprises team brings more than 30 years of experience buying, selling, founding and managing award-winning motorsports dealerships. DLP is one of several services offered through Scott Fischer Enterprises.
Request a DLP demo at https://dlpspeed.com.
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About the AuthorDonald Hood
Joined: August 5th, 2017
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