Role of Advertising and Election strategists in Indian Elections 2020
Posted by Vivek Singh on November 25th, 2019
Most of the credit for ruling parties throughout the years in India is given to its marketing and branding campaigns. There will always be media agencies that handle very big campaigns in India. Some of them have gained popularity may be due to the importance of ads and public relations involved in a political campaign. If you are into politics and media, political marketing companies in India can give you some dynamic insights.
Now, with forthcoming elections in 2020, it is the time that political parties are at loggerheads with election strategists in India. Needless to say, there’s a lot more at stake as public relations and advertising has gotten bigger. Given this situation, management courses come to be essential to become an election strategist in India.
Below there’s an overview of the role of political marketing companies in India in the polls.
Electoral Ads
There’s no doubt that electoral ads undoubtedly influence spur urban and rural masses. Therefore, political parties spend bunches of money on them. At present, they spend around 32% on these advertisements. Ads are all over the net, digital media, print media, radio, and television.
Content Marketing
Content is the king, regardless of the political marketing tactics you use in the elections. Even though a new face of content is emerging, politicians still use the same mediums of communications based on speeches and brochures.
The new form of content seems to be more attractive. Candidates are making use of political movies to move public. These movies are videos they post on social media and are directed by influencers. They are also posting movies and books on YouTube, Facebook, and Twitter. They leverage them to show their fact-based information. Let’s not forget the memes either.
Digital Advertising
It is a mistake not to harness digital marketing to promote visual material considering that more than 260 million people utilize Facebook and Instagram in India. Politicians are not only promoting their campaign in the streets but also on social media. This has become another way to get more followers, just like YouTubers and influencers do. With the aid of election strategists in India, they create a very organized digital marketing system to draw in and retain more followers which, at the same time, are potential voters. Likewise, this is also a great opportunity they have to win the heart of young people. The young population spends hours in front of the TV or browsing social media.
Mobile Advertising
Whatsapp and text messages are other methods to get more followers in the middle of a political campaign. They work the same way as digital marketing on social media with the difference that they tend to be personalized and targeted. These text messages are delivered in different languages so that political parties can reach more regions.
Some parties are even trying automatic calls to encourage people to vote for them. In India, more than 731 million people have a smartphone and around 200 use WhatsApp. Imagine the reach that political parties can get if they manage to send messages to 50% of this population.
Direct PR Engagement with Public
Most probably, this is the best way to cause engagement in people. In this phase, candidates talk to people about their rivals’ weaknesses and about what they will do in their government. It is important to say that political management companies in India have improved the process of communication. The government has also addressed children and promoted books that can help them with their education.
Television Interviews and Debates
People finally have a chance to see their leaders debating face-to-face, and this makes it fascinating. Interviews are better to convince people to convince the public.
Influencer Marketing
Influencer Marketing as already explained plays a vital role in Election Campaigns. Influencers work with political parties and election strategist in India to post ads, interviews, footage, to increase people’s engagement. And no matter what influencers come from, they will exert influence anyway.
