custom printed packaging

Posted by Mint Print on November 26th, 2019

We are a Packaging design company with expertise in Custom packaging

Custom Packaging for brands 

Often, in a shop, the outside image of a product, its packaging, is all the consumer has to go on. So, without a doubt, the importance of packaging for grabbing the initial attention of buyers cannot be ignored. Research suggests the packaging of a product does more than just attract consumers to the shelves, but actually changes their perception of the product itself. Even after it has been removed and the qualities of the product have been judged for themselves, the packaging still has an effect on the responses and reactions of consumers. It is unsurprising, then, that companies are placing more value on the outside casing of their products than ever. This is why custom packaging is an important aspect of the branding process in today’s day and age.

 Custom Packaging an important tool for the companies 

Research was commissioned by packaging innovations in London, and found that otherwise identical products were rated 35 percent better overall, simply due to the packaging they were associated with. While it is immediately clear why custom packaging is so important, perhaps even more interesting is that the packaging appeared to affect all the senses of a consumer. For instance, perfume was thought to smell 60% nicer when it was packaged in a higher quality box. Similarly, wine tasted 53% better, according to the participants, when the case looked more elegant. The impact of the packaging over senses was so high that people were prepared to pay, on average, nearly three times the price for identical products.

To know more visit https://mint-print.com/collections/packaging-boxes/products/packaging