How to Increase your Revenue: 5 Steps to Convert Prospects into Customers
Posted by Louis Marcel on November 26th, 2019
When building a list, turning prospects to customers is the end objective. However, prospects act differently; some make a deal instantly, some take the time, and there are tire kickers. It is tough to differentiate and know where to invest the time.
Sales have drastically changed over the years because prospects have become more aware than before about their needs and spending. Technology, monopolistic competition, expectations, and production cost are some factors affecting sales.
So, how to convert prospects into customers? Here are the top tips to increase revenue.
Stay in Touch
The process of converting leads into revenue can be tricky. Many times, businesses make the mistake of dumping leads that are difficult to qualify instantly. Developing raw leads into qualified leads is a good idea, but nurturing relationships is essential.
Obtaining and retaining customers is the key to sell products or services. Prospects may not convert at the beginning, but when the requirement meets the products and services, revenue line on the graph shows a spike.
Procrastination is Not a Good Thing
Some businesses stand out from others because they provide products and services quickly. When a desire to purchase comes into the mind of customers, it is highly likely to convert them easily at that time.
Websites providing quick arrivals and speedy delivery gets more revenue as compared to those providing products and services within 7-14 working days. Using the innate human desire to make sales online is the right approach in the sales process.
Goodwill Tells the Worth
In today’s highly monopolistic competition, generating sales has become more challenging than ever. It is imperative to prove what stands your business apart from others. Freebies have always been an excellent method to build trust with the customer.
Providing free information makes the connection strong. So, start writing blogs to build the trust and value of the business. Establishing a relationship before selling helps attract new customers as well.
Say No to Hard Selling
This is a digital world where accessing information is easy from the comfort of the places. Anyone from anywhere can get information about anything at any time. So, when people are far too educated, the technique of unnecessary pressure on buying something does not work.
Sending pushy sales pitch is just like pushing a wall; the result would be pouring all the efforts down the drain. Building value and establishing relationship is the way to improve the conversation rate.
Sell the Benefits
A sales pitch has a significant impact on converting leads into sales. Consider providing the benefits instead of just mentioning the features of a product or a service.
Offering a product by telling the prospects of how it is going to add value to their lives is the right approach. Put yourself on the shoes of the prospects and think what benefit does a product is going to bring.
A Take Home Message
Pushing people uphill can be a nerve-wracking experience. The same is the case with prospects – you cannot push them into a sale. In the process of knowing how to turn prospects into customers, engagement takes the lead.
