Database Management Platform Market Research Report by Forecast to 2023Posted by Kiran on November 27th, 2019 Database Management Platform Market Scenario: Database management platforms facilitate the pooling of information from multiple sources to help in the achieving marketing goals. Increasing competition among the advertisers is likely to lead to the development of the product over the next couple of years. This report observes that the global database management platform market is projected to register 15% CAGR during the assessment period 2017 to 2023.
The expansion of the advertising industry is projected to catalyze market growth in the foreseeable future. In addition, the increasing investments in advertising across different media channels are also prognosticated to catapult the Database Management Platform Market Share on upward trajectory.
Database Management Platform Market Major Key Players: Oracle Corporation (U.S.), Rocket Fuel, Inc. (U.S.), KBM Group LLC (U.S.), Salesforce Inc.(U.S.), Turn Inc. (U.S.), Lotame Solutions Inc. (U.S.), Neustar, Inc. (U.S.), Cloudera Inc., SAP SE (Germany), SAS Institute (U.S.), Informatica (U.S.), and V12 Data (U.S.) are few of the major participants of the global database management platform market identified in this MRFR report. These players are investing in organic growth strategies such as technological advancements, product portfolio developments, product innovations, etc. In addition, the rising investments in the expansion of footprints are further prognosticated to drive competitiveness in the database management platform market in the forthcoming years. Other inorganic growth methods to be used by the players include collaborations, strategic partnerships, mergers & acquisitions, etc. Browse Report @ https://www.marketresearchfuture.com/reports/database-management-platform-market-6120
Based on data type, the global database management platform market has been segmented into third party data, second party data, and first party data. Among these, the first party data is poised to dictate the expansion of the market in the nearby future. In addition, the third party segment is prognosticated to witness a relatively higher growth rate over the next couple of years. On the basis of data source, the database management platform market has been segmented into mobile web, web analytics tools, mobile apps, POS data, CRM data, social networks, and others.
The geographical analysis of the global database management platform is covered on regional and country-level basis. Regional segments of the global market identified in the study are - Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW). North America is anticipated to account for the dictating position in the market place. Rising growth rate of the online retail industry in the region is one of the key drivers of the database platform market. Asia Pacific is also poised to exhibit steep growth curve over the next couple of years. Like it? Share it!More by this author |