Digital Signage Replace Traditional Signage

Posted by Enterprise Mobility on November 28th, 2019

Imagine walking into a build to find out where a particular law firm’s office is located – instead of a traditional sign, you’re greeted with a 42-inch touch screen. Not only does it offer the firm’s suite number, but it also offers hours of operation, the services offered, building info, and animated instructions to the suite.

Digital signage has been steadily cropping up in many markets over the last several years and is revolutionizing the way the organization communicates with clients and employees. Look around and you’ll realize how many printed signs have been replaced by digital ones. Even huge billboards along the highway are being changed to digital. Flat screens have replaced posters in retail stores, medical offices, schools, and universities – and they’ve even been integrated into elevators and taxis.

So, how’s digital signage dissimilar from other forms of communication? First, it has the ability to reach people with a message relevant to their place – the office, on campus, or the airport.

Second, it’s dynamic. When networked together during the Internet, screens can be updated from a remote location. Screens can also include live news or weather feeds, provide interaction with touch screens or mobile phones, and be scheduled to deliver precise messages based on time of day, event, or audience.

Benefits of Digital Signage:

• Increase awareness/deliver knowledge.
• Up-to-date, real-time information (if desired).
• Message control.
• Cost savings (no replacing printed signage).
• Potential for revenue generation through advertising and sponsorship.
• Improve customer and employee experience.
• Impact behavior.

After determining what you want the signage to achieve, a satisfying plan needs to be developed. Determine the source of the content and who will be accountable for monitoring and maintaining the content. Content-management software designed for digital signage makes this easier and offers templates you can use if you don’t want to create your own. The most important thing is that the content looks, expert.

As far as the knowledge, there are four types of screens: LCD, plasma, projection, and LED. In addition to cost, you’ll want to consider appropriate size, the impact of ambient lighting, integration into the facility, and product life-cycle.

Applications for Digital Signage:

H. Wayfinding.

I. Branding.

J. Amber alerts.

K. News.

L. Weather.

M. Announcements.

N. Emergency notification

With digital signage, you can add sophistication and smart technology to your service. Based on your objectives and your budget, the outcome could be a single screen in one location or manifold screens in multiple locations. Regardless of what you choose, you’re providing the facility with a way to greatly enhance communications, improve aesthetics, and save money.

Source

Thank You