Personalizing customer experience using Salesforce

Posted by Gravityinfosolutions on November 28th, 2019

Everyone wants to deliver a personalized experience to their customers to make them be seen as individuals, and not with a generalized persona. Salesforce does meet your expectations when you have to personalize to create outstanding customer experiences. More than half (~ 52% ) of customers believe that companies are generally impersonal and there is a wide gap between their expectations and delivery:

Every customer expects the companies to understand their needs and expectations, but only 51% of customers say companies generally do. They also expect companies to adapt based on their actions and behavior, but most of the customers say that companies generally don’t.

Personalized engagement should also encompass how and when a brand interacts with a customer – and a unified, speedy, omnichannel, real-time experience is what they are demanding.

Tools for Personalization

There are a whole lot of ways to personalize the customer experience effectively depending on your position in the business. We, at Gravity Infosolutions, provide Salesforce Development Services in New York and London. As a Salesforce Development Company in London and New York, we try personalized messaging to deliver relevant offers to your customers for marketing purposes. For personalized customer service, predictive tools are generally used to help agents solve problems before the customer has realized they exist.

But of course, customers don’t see any rep or agent as part of one of those departments. Rather, for the customer, any interaction with any department is an interaction with a single entity: our brand. So for a truly frictionless and personalized experience, we have a platform that breaks down silos and aligns and integrates those different functions. What is that you may ask? Salesforce CRM. Connecting all of your data on a single platform, you can connect to your customers in a whole new way.

Gravity Infosolutions is a Salesforce Development Company in London and New York providing Salesforce Development Services in New York and London. We can help your organization implement a Salesforce solution that will not only meet your needs and goals but will grow with you as your strategies evolve. We have a team of experienced Salesforce Consultants that can help you outline a technology plan and put it into action while supporting your team every step of the way. We are eager to have you know how to use Salesforce the right way in accordance with your specific project goals.