A brief discussion about marketing sales funnel

Posted by Carley Smith on November 29th, 2019

The old business system has been evolved over time and now the strategy and planning of business and execution of business idea have also changed. In case you are wondering how to describe your company benefits to the customers without blabbering, then here is a tool that can help you do the same-named as marketing sales funnel.

To be very specific, it is a tool that enables a business owner to visualize the customers’ journey to become familiar with the company and its services.

There are six marketing funnel stages in the marketing sales funnel to visualize the buyers’ journey. The glimpses of the stages are mentioned below:

Awareness:  the uppermost stage of a marketing funnel is awareness. The motto of this particular stage is drawing potential customers through market research work and marketing campaigns. Events arranging, advertisements, blog posts, trade shows etc gain people’s trust.

Interest: in this stage, the relationship between customer and company is aimed to be nurtured more. Customers get the opportunity to learn more about the company.

Consideration: this stage is all about conversion of leads into marketing qualified leads and they are considered to be seen as a prospective customer. Marketers can take the initiative to send more information about them via emails.

Intent: The business would be considered as getting into the intent phase when the customers agree to buy products or to trust the company's service. For this, arranging a survey would be great and after a product demo or briefing about the service of the company, the customers can be asked to try them out. This is the best opportunity for marketers to capture people's mind with the best kind of service.

Evaluation: This is the phase of decision making for the customers to be sure of whether they should go for the company’s service or not.

Purchase: the last stage of the marketing funnel is purchase. In this phase, the pre customers turn into real customers by taking up the decision of enjoying the service of the company.  If the buyer undergoes a positive experience, he or she would make recommendations to others and that would fuel the top of the marketing funnel to restart the process.

clickfunnels for lawyers is just like the same marketing tool to boost up their marketing journey. It can help them grow their business in the following way.

The lawyers can browse through the list of custom templates on the marketplace of Clickfunnels.