Big data Is It Just Fuss or Is It Really Important?

Posted by ANKUSH CHAUHAN on November 30th, 2019

What is big data

First of all, what is so big about big data. Experts say that nothing is really big. Except that it differs from the structured database that has been used for all of us, starting with spreadsheets to relational databases — RDBMS. What makes big data different are its three primary dimensions, which are volume, velocity, and variation. By velocity we mean the rate at which data is obtained. Diversity means different data structures derived from different sources, which greatly complicates data integration. Recently, another dimension called variability has been added, which refers to the stability of data flows. Pythontraining institute provide best Data Analytics Course in Delhi.

Big data is, thus, a very large mixture of structured and unstructured data that cannot be processed by traditional software. Even though it offers major challenges in capture, storage and analysis; It greatly enhances decision making, provides valuable insights and also helps in optimizing processes.

Traditional data sets are expanded to create this with real-time data from social media, browser logs and sensors. This data is very complex and presents challenges to integrate and sanitize. It requires analytics to identify patterns, unknown correlations, market trends, preferences and so on. It also requires analytics experts, who use their knowledge and judgment to extract actionable information.

Importance of big data

It began as a useful tool for market analysis. It has been expanded for use in almost all types of industry sectors, adopted by the government, and even used in sports. For example, in Formula 1 car racing, real-time data is obtained remotely from various sensors placed in racing cars. This data is real-time and analyzed through parallel processing using high-end processing hardware and specialized software intended to provide critical information on any imminent part failure or to make strategic decisions during a race.

Consider marketing, and see what kind of information a marketer would need. It helps in determining the buying behavior of customers when, where and why they buy. It can also suggest how to predict market trends, boost customers and prospects. It can also help improve supply chain capacity.

Big data is also offering many benefits for healthcare. In the United States, there are 4 major pools of data in a state-run healthcare system. These are data on clinical, activity and costs, pharmaceutical and medical products, and patient behavior. It is helping to drive efficiency and quality in the entire health system. One of the major benefits of big data has been in analyzing the health outcomes of pharmaceuticals in terms of benefits and risks. At another level, this analysis has helped clinicians identify treatment courses for best results, lower costs, and improved productivity.

Some examples of benefits from big data -

Coca-Cola: Some of the key benefits attributed to Big Data by the company -

Identified the ideal ingredient mixture to produce juice products.
Better efficiency in retail supply chain and warehousing.
Highly improved understanding of customer behavior by integrating and mining data from POS, social media and relevant customer data.
Helped to create digital service centers for HR processes and procurement.
Netflix: This new age company has started using it to identify key parameters about the audience, to help it expand its business to different parts of the world. Some of the benefits from big data:

Trends in content consumption by different audiences in different regions.
Trends in program viewership in various regions.
Devices used to watch Netflix.
Analysis of content consumption by the audience over time, programs viewed by the audience in terms of series, films, etc. at different times of the day during the week; The trend of binge viewing has also been identified.
We can see that Hadoop has been adapted not only by businesses, but also by campaigns such as nation-wide systems and healthcare. When people say it has the ability to change trends by forecasting trends and improving processes, there is reliable evidence to support this. To declare that it is all a nuisance is harsh and skeptical. With the continuous improvement in machine algorithms and analytical tools and with the advent of cloud computing; It will also benefit small businesses in the far future. Wanting to join the Hadoop industry, 3RI Technologies is the leading Hadautraining Institute in Pune. Get detailed information about Hadotraining in Pune and make a successful career in Big Data Development. TGC India provide Best Data Analytics Course in Delhi.