What are the top 5 Social Media Marketing Platforms in 2019?

Posted by IP Media on December 3rd, 2019

Social Media is now an integral part of everyone's lifestyle. People spend 90% of their time on mobile phones among them 70% time is used by social media. Starting from communicating with others to getting updated with the latest news, all these things can be done on one platform with the best user experiences.

Billions of people are present on social media whether students, employees, businessmen, or old age people. They love spending time on social media from sharing their thoughts, sharing their activities, communicating with strangers, gets updated with the latest trends and moreover finding career and business opportunities.

For organizations, social media platforms are best for increasing their brand value. They attract 70% of their customers through social media by sharing their goods and services in an attractive manner and reach a good amount of customers very easily. Not only that most of the platforms have the data analytics tools so that companies can easily track their customers organically or through paid campaigns.

Making a good relationship with customers is the most important task of any organization to grow in this competitive world. social media platforms help to interact with people through online communities so that consumers can directly contact the organizations and solve their queries. The other factor to attract more customers is word of mouth and social platforms help to gain e-word of mouth with reviews and that reach to multiple users.

On social sites, customers can easily express their needs and wants to the organizations through reviews, tweets, and online discussions which helps companies to produce goods and services according to the needs and wants of the customers and make themselves one step ahead of their competitors. This also increases the loyalty of the customers towards the organization.

The list of top 5 social media platforms is - 

• Facebook - Facebook is an American social media platform but now used by all over the world with 2.3 billion active users. 90% of organizations use Facebook to promote their brand online. Advertising on Facebook is not very expensive and can be convenient for all types and sizes of organizations. Facebook has various targeting options like demographics, interests, occupations, etc. so that companies can target the correct audience group. 
• Youtube - Youtube is a video sharing website with 30 million visitors per day. companies spend money on youtube because people love and remember graphics rather than phrases. It is taken by google in 2006 and advertisement on youtube is managed by google Ads. Youtube is ranked as the 2nd most popular site in the world. 
• Instagram - Instagram is a photo and video sharing networking site owned by Facebook with 1 billion active users. The engagement rate on Instagram is 15 times higher than Facebook and 25 times higher than Twitter. 93% of companies promote their brand on Instagram like Starbucks, MTV, Nike, Red Bull, etc. Posting on Instagram is very interesting with various filters and Paid ads on Instagram also reached facebook users hence it is owned by Facebook.
• Twitter - Twitter is also known as a Microblogging site with very short messages called "tweets" which is restricted to 140 characters. Twitter is also the best social media platform after Facebook.  Companies promote their brands or products with the help of tweets that contain text, Hashtags, photo, video, and Animated GIF, Emoji, or links to the product's website and other social media profiles.
• LinkedIn - LinkedIn is a social networking site for professionals. Advertising on LinkedIn is a little expensive from other platforms. Companies can promote their brands on LinkedIn and also generate leads by interacting with other professionals. 

These are the top Social Media sites but other than that many platforms are also very important for adding good value to the brand of the organization. Other platforms are WhatsApp, Yelp, Snapchat, Social Bookmarking Sites, Blogs, Tumblr, Reddit, etc. 

Posting on Social Media can be done with two methods, one is posting organically and the other one is Paid advertisement. For both methods, an organization needs a digital agency that can perform all the tasks on behalf of organizations with great expertise.