Why You should consider SEO over SEM

Posted by TechchicSoft on December 3rd, 2019

Why You Should Consider SEO Over SEM?

Every business which is trying to get the online audience is aware of SEO and SEM terms. Whoever has the doubts what these terms called and how they are helpful for your online presence. 

What is SEO? 

SEO stands for search engine optimization. This is an optimization activity which will be an ongoing process for getting your website high rank on search engines like Google, Bing, Yahoo. SEO means designing your website and it’s content as per search engine algorithms. This has 200+ factors to be considered but if you got there on 1st page of the search engine then you are the king on the Internet. 

What is SEM?

SEM stands for search engine marketing. This is an adverting way of promoting your business on search engines like Google, Yahoo, Bing. You might have seen that if you search any keywords on Google first 3 results are always ads. Those ads will be placed using the help of Google Ads.  

Important of SEO over SEM

1. SEO is completely free of cost service provided by all the search engines. Where you have to pay for each and every click for SEM.

2. It has the power to rank multiple keywords for the same landing page with the same type of effort.  SEM charges you separately for each and every keyword. 

3. SEO can give you unlimited traffic to your website. Where SEM has the limitation of budget. 

4. SEO is an ongoing activity whos results will also be optimized. SEM is also an ongoing activity but the kind of cost you spend on an advertisement will more or less remain the same. 

5. SEO works for you 24*7 timeframe. SEM is limited with the budget as well as your ad schedule. 

6. SEO works even if you stop working on it for 1-3 months but SEM will not give you any single clicks If you stop working on it. 

How to Get SEO Done for Website? 

We would recommend you to find the best SEO service provider in Pune. Ask for SEO quotations. Check their best SEO services in Pune case studies. List down the best SEO company in Pune and select the best SEO agency in Pune for your SEO requirements.