Why is Laobanzhang tea price so high?

Posted by naturalpuerh on December 9th, 2019

Functions of Natural puerh
1. Fight fatigue and improve mental alertness and focus.
2. Reduce blood pressure, blood sugar and blood lipids.
3. Antioxidant & Anti-aging.
4. Prohibit the increasing of cancer cell.

Lao Banzhang is a small hilly village located deep in the Bulang mountain to the southeast of Ouxunba, Erhai County, Xishuangbanna. The administrative division is under the jurisdiction of Erhai Banzhang Village Committee. It is about 60 kilometers away from Erhai County. The Banzhang Village Committee has nine natural villages (village groups) under the jurisdiction of the old Banzhang, the new Banzhang, and the old Mane.
"Banzhang" means "a place to feed fish". At present, there are more than a hundred households in the whole village of Laobanzhang, all of which are Aini. Each person has about 100 ancient tea trees, which is the main economic income of the villagers.
At the end of the 1990s, few people knew the old Banzhang. Later, with the continuous popularity of Pu-erh tea, the old Banzhang tea was gradually valued for its excellent quality. Due to the small annual output and the constant pursuit of the tea industry, the old Banzhang tea quickly became popular:
In 2000, the Erhai Tea Factory purchased the old Banzhang Pu-erh tea at a price of 8 yuan per kilogram. At that time, it was mainly suspected that its tea buds were too large and the color was not ideal, so the purchase price was lower than the tea outside.
Spring tea in 2007 suddenly spiked from 1000 yuan to 2000 yuan per kilogram! In the same period, the Yiwu ancient tree tea, which was second only to the old Banzhang tea in the market, was 600-800 yuan.
From 2008 to 2009, although the price of Pu-erh tea was low, the old Banzhang tea remained at 700-900 yuan.
In 2013, the purchase price of 4,000 yuan per kilogram of wool tea made the laoBanzhang the object of criticism, and the focus of the media outside the province was price and speculation.
But how many people know why Banzhang Tea became the king of price? How many people know the poverty of Banzhang Village 10 years ago?
Pu-erh tea has been sluggish since the beginning of 2007. The idea of ​​creating a mountain through the joint efforts of people in an industry and pulling a tea area through the mountain tea effect is both realistic and successful. These were not problems, but now they are problems.
Of course, the response of the Yunnan tea industry is also startling. Everyone argues about the price and denies it. This thinking of chasing outsiders makes people feel strange, and this thinking has been in the domestic market since 2000. To put it plainly, the first is the lack of independent thinking in the industry, and the second is the lack of countermeasures in the industry.
In fact, Pu-erh tea, big tree tea, and small tree tea cultivated on the terrace, are just one of the raw materials of Pu-erh tea. The price of Pu-erh tea is high or low, and it is normal. The same goes for the brand Pu-erh Tea. However, tea marketing has been using the traditional sales model for thousands of years. Most manufacturers have poor brand awareness and have to rely on products to speak. This has created a situation in which the Pu-erh tea industry is working together to create "mountain tea".
On the surface, "Famous Camellia" seems to be representative of Pu-erh high-end tea, but this is actually a misunderstanding. Because even if you get good raw materials, you don't get good tea. Puer tea raw materials, processing technology, and storage are three indispensable processes.

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