Should You Opt For Ecommerce Web Development or Not?

Posted by Tan Cha on December 9th, 2019

Amazon, eBay, Alibaba, Groupon, etc. are some globally popular eCommerce websites. Just mentioned these names so that you can relate to what we are going to discuss here. You will find here the best strategies to embrace while crafting an eCommerce website along with how it will be advantageous for your business. 

Be it apparels, or electronic goods, or home decors, or best deals available in the market, or games - everything we can find in the eCommerce websites. Thus, online shopping has become the latest shopping norm in the market.

Let’s check out some of the perks of developing an eCommerce app or website. 

Business Benefits of eCommerce Web Development

Online businesses would have never got this popular if it wasn’t profit-driven. According to a market-based research report, by 2040, 95% of purchases will be made online. This report also mentions that online shopping already accounts for 10% of retail sales in the United States alone. And this amount is expected to grow at a year-on-year rate of 15%. 

The image below explains the worldwide eCommerce sales growth. 

Source: Kinsta 

Wider Customer Base 

Suppose that your business has a physical store. Now, people from that particular geographical location only can visit the store and make purchases. On the contrary, when your business invests in making an online store where the SEO has been done rightly, anyone from any part of the world can visit your store and buy things from your store. Thus, you can easily expand the reach of your business and enjoy a wider customer base. 

Customer Convenience

This is another striking benefit of having an online store. Suppose you have got some free time at late night. Now, you can’t visit a brick and mortar store outside the usual business hours. However, you can visit and make purchases at any time from an online store. 

Moreover, with futuristic technologies like AI/ML, AR/VR being integrated into eCommerce stores, visitors will get 24X7 assistance. 

Lower Operational Costs

Managing an online store is comparatively easier than a brick and mortar store. To run a physical store, you have to hire a lot of employees, pay electric bills, if not owned, you have to pay the store rent as well. On the other hand, to start with an online business, you simply have to get in touch with a development company that specializes in making eCommerce apps or websites. Most of the services in an online store are automated and thus, your business can enjoy lower operational costs. 

Smart eCommerce Web Development Strategies to Implement

Now that you know the benefits of having an online store, here are some smart strategies to implement that will help you reaching more customers resulting in higher business ROI. 

Good product descriptions with high-quality product images

While buying from online stores, visitors can only check product images and product descriptions before buying. 

This is why you have to make sure you are using high-quality product images from different angles so that visitors can check the details. Also, be careful with the description. Visitors shouldn’t be misguided. 

Shopping cart functionality optimization is necessary

Shopping cart abandonment is a major issue that most online businesses face today. So, make sure your shopping cart is functioning properly and easily navigable. It is advisable not to keep any distractions like pop-ups or ads on the checkout page. Also, make the checkout page as simple as possible. According to market-based research studies, the fewer clicks in the checkout page, the higher the conversion rate. 

Make use of user-generated content

Implementing UGC or user-generated content in the online store is trending these days. What’s the idea behind it? Well, customers post content related to your service or product or shopping experience in the form of pictures, video clips, reviews, blogs, testimonials that are publicly available online through different social media platforms. 

Their reviews can be both positive as well as negative. However, you should showcase these UGC to your eCommerce website as the new customers will get an idea about the experiences other customers had with your business. It helps in building a trust factor. Also, it ensure higher user-engagement to your online store. 

Other than all these, you should work on creating impressive landing pages, improving social media strategies, focusing on unique and consistent content along with personalizing the home page.