Top 5 Local SEO Tips

Posted by Tactical Web Media on December 9th, 2019

Make Your NAP Consistent

NAP Consistency refers to your business name, address and phone number. Make sure your information is accurate across all digital platforms, directories and websites. This is likely to impact your local search results, so it's important to get it right.

Setup Google My Business

Setting up Google My Business gives you a common application to make Local Search Engine Optimization easier. The app connects you to maps, Google search, Insights, Google+, Analytics and Reviews in one interface. You can make changes that update all your Google services.

Optimize Content & Meta Tags for Local Keywords

Page title tags and meta descriptions are believed to still be relevant. Even if they aren't in the ranking algorithm, they influence whether a searcher clicks through to your page.

To optimize local SEO, make sure your page title tags include the city name you are targeting as well as your product or services.

Optimize Website to be Mobile Friendly, Secured (https), Fast

You may need to bring in a consultant to help you determine how to meet Google's mobile-first SEO ranking. If your website isn't mobile-friendly your ranking will suffer. You can measure the speed of your page through Google Chrome's built-in Developer Tools or WebPageTest.

HTTPS — Hypertext Transport Protocol Secure — provides more security than http: extensions.

Get Online Reviews

It's easy for clients to help you build up your reputation online. Consumers can leave reviews on Yelp!, the Better Business Bureau website and on Google. There are also industry-specific review sites that you may be able to nudge loyal clients to leave good reviews on.

If you're still having a hard time getting reviews, incentivize the requests. Offer discounts or free stuff to customers who leave a review. People will appreciate your effort.