Energy Drinks Market Strategy Analysis Forecast Research Report 2019-2025

Posted by Shiva on December 10th, 2019

Energy Drinks Market Growth Rate Analysis:

Energy Drinks Market was worth USD 56.99 billion in 2018 and is estimated to be rising at a CAGR of 3.7%, to reach USD 68.34 billion by 2023. Energy drinks are nothing but the beverages with added nutrients, vitamins, minerals and other healthy ingredients. They play a crucial role in improving the ability of individuals during exercises, sports and other physical activities.

Recent developments

In 2016, 6.062 billion cans of Red Bull were sold worldwide around 171 countries. Mateschitz started Red Bull in the mid-1980s, generated the formula of Red Bull Energy Drink and launched it in the Austrian market in 1987.

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Market Drivers and Restrains

Rising demand for energy drinks as it provides various desirable effects such as fast recovery, improved memory and raised prominence among young generation have increased the growth of the global energy drinks market. 

However, the occurrence of alternatives, including green tea and ginger root tea hampers market growth. On the contrary, the interest of buyers towards organic energy drinks is expected to generate lucrative opportunities in the near future. In addition, the implementation of strict government rules on raised caffeine content in energy drinks limits the growth of this market. Furthermore, caffeine overdose may result in nausea, hypertension, restlessness, and other related health risks that may hinder the energy drinks industry during the forecast period.

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Report is segmented as

By Type

  • Isotonic
  • Hypotonic 
  • Hypertonic Energy Drinks

By Packaging

  • Bottles
  • Cans 
  • Others

Geographical Segmentation:

Based on geography, the market is analysed under different regions, namely North America, Latin America, Asia-Pacific, Middle East and Africa, and Europe. North America is leading the Global Energy Drinks Market, and Asia Pacific is predicted to rise at highest rate.

Key market players:

  • Red Bull
  • Monster Beverage Corporation
  • Rockstar Inc.
  • The Coco-Cola Company
  • PepsiCo 

Scope of the report:

The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.

The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

What else? Apart from the syndicated report, our in-house team has an expertise and experience in designing custom reports to meet your specific research needs and assist you in making well-informed decisions.

About Us:

Market Data Forecast is a firm working in the areas of market research, business intelligence and research, business intelligence and consulting. We have rich experience in research and consulting for various business domains to cater to the needs of both individual and corporate clients.

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Abhishek Shukla

Sales Manager at Market Data Forecast


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Joined: June 11th, 2019
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