Microwavable Cups Market: Industry Outlook, Growth Prospects

Posted by Kishor on December 12th, 2019

Microwavable Cups Market – A historical analysis

Cups have been long preferred as one of the ideal on-the-go food consumption formats. Rapid urbanization in emerging economies such as India and China, coupled with increase in per capita disposable income has resulted in fast growth in the consumption of case-ready meals, on-the-go. Manufacturers of disposable cups cater to the rising demand for convenient solutions for food consumption, especially considering the fast-paced lifestyle of modern consumers and consumer convenience. Conventional food cup manufacturers used to produce cups that could be reheated in a microwave, to a certain extent. However, they refrained from making any specific guarantees, due to varying abilities of microwave ovens.

The need for microwavable versions was only realized once the consumption of case-ready meals and on-the-go snacks increased across the globe, fueled by a shift in the lifestyles of consumers. The rise in consumption of convenience foods and snacks such as macaroni, gourmet food, and soup, among others has led to the growth in demand for microwavable cups market.

Conventional cups may consist of an inner-layer of thin plastic, which, if not FDA-approved, is unsafe for microwavable foods. This creates absolute need for microwavable cups which ensure food quality and yet remain heat-resistant. The same trend is expected to continue well beyond the forecast period. Thus, microwavable cups market is expected to witness substantial demand.

The ready meals segments consists of snacks such as cup noodles, which have witnessed an increased popularity in the last decade, especially in countries such as Japan, and other South-East Asian countries. Hot and cold snacks include food products such as macaroni & cheese.

Global microwavable cups market – Key Players

Some of the key players operating in the global microwavable cups market are – The Kraft Group, LLC, Interpress Technologies, Inc., Greiner Packaging GmbH, KeepCup, and Capitol Cups, among others.