A Guide To Increasing Sales In An E-Commerce Portal

Posted by Sandeep Chauhan on December 13th, 2019

After launching an e-commerce portal you need to make sure it drives a good amount of customers. To achieve it, you should do steady research on marketing technologies and try tomake your website popular. There are many other options you can adopt to gain success. Let us dig those details.

        I.Email marketing- In today's digital world tracking your customer's details has become essential and extremely easy. Make sure to maintainan e-mail list of all the people who visit your website and communicate with them regarding new products or available discounts. E-mail marketing makes direct communication between you and your clients.

      II.Make it customer-friendly and easy to use- Once a customer is satisfied with the product's specifications, he would move forward to buy it. The whole process should be very simple and be completed within 1 or 2 clicks. Complex methods can turn down the purchase hampering your business. The best way is choosing a good e-commerce website building company.

     III.Deliver excellent customer service- Customer service has become the new marketing strategy. A customer feels more secure and satisfied if he is able to revert back with the issues and the owner lends an ear to it. Make an initiative to ask for feedback that can improve your product value and build a layer of trust between the two of you.

     IV.Build your brand awareness- Structure your brand and make sure to be available everywhere. Starting from paid ads to social media websites, be activeand tireless in spreading the name andservices you offer. A brand that turns into a household name conveys that you are trustworthy.

      V.Flaunt customer testimonials- A potential customer is likely to make a purchase if he gets feedback about the product through another customer. So, ask for nicely edited testimonials fromyour clients and display them in your portal.

     VI.Offer discounts time and again- Offering discounts on your products can drive in huge traffic and help you make a bigger customer base. Remember that everyone loves a good deal and won't want to leave such deals.

    VII.Offer a compatible money-back guarantee-Risk is a factor that crosses the mind when purchasing anything online. So, make a full-proof plan and introduce features likea money-back guarantee for any valid reason.

   VIII.Social- media marketing-With the whole world gaining access to social media, you should have Instagram and Facebook built-in your website. E-commerce website marketing should be done at a top-notch level. A Facebook page should be launched and keep updating it with meaningful and interesting posts.

    IX.Implement SEO- An e-commerce portal attracts most of its customers from search engines, so you should make all of your content SEO optimized to stand in front of all your competitors.

    X.Mobile-friendly-Most people love to deal with any query through their mobile phones. So, make sure you either build an app or make your website appropriate for mobile viewing too. Jargon in all the required details in a productive manner.