What is the digital marketing career opportunity for commerce graduates?

Posted by prajval rajeshirke on December 17th, 2019

So, you are done with your B’Com or M’Com or BA Commerce. That’s awesome! What next? You may be searching for career options. If you search for “jobs after BCom in India” in Google, you get a list of jobs. One practical option is to specialise in a digital market course. This article recommends various digital marketing career opportunities for your bright future.

Why should you opt for a career in digital marketing?

What does digital marketing offer? Let us look at the plus points –

Fast-growing industry

The internet usage is increasing across the world. With this element in mind, businesses opt for digitalisation. Hence, likewise, digital marketing has become a dire need. Moreover, businesses of any size are on the continuous search for creative minds who can represent their brand in various ways to entice their prospective and existing customers who spend most of their time on the internet.

Datisfying job prospect

Frankly, the demand for digital marketing professionals is surpassing its supply. Substantially, the multi-job possibilities in the field of digital marketing give more opportunity for promotion and growth. Intriguingly, jobs associated with social media marketing are also on the rise.

If you earn appropriate digital marketing skills through a valid media school, you can rise up successfully in the digital marketing industry

Usage of creativity

Unlike traditional marketing, you can simply use the trial and error method to promote your brand in digital marketing. Moreover, to assist you to do this, there are a lot of tools with which you can research with ways to make your brand stand out. You can learn about these tools in school of media.

Jobs in Digital Marketing:

The following job roles in digital marketing are in high demand. You go opt for these after studying or updating your digital marketing skills by getting qualified through an appropriate digital marketing course.

Digital Marketing Executive

As a Digital Marketing Executive, you will almost apply all the tools and methods like:

•    SEO
•    Link Building
•    Social Media
•    Google Ads
•    Email Marketing
•    Web Analysis
•    Content Marketing
Moreover, you can use all of the the above approaches to advertise and sell your company’s brand or service. Additionally, this job role extends to an excellent digital marketing career opportunity.

Digital Marketing Manager
As a manager, you have the role of looking after digital marketing, developing strategies, generating traffic, directing and other similar roles. This extends as an excellent digital marketing career opportunity. If you are already a digital marketing executive, you can accelerate your career and become a manager by taking up a short-term digital marketing course.

SEO Analyst
SEO, in general, extends a broad scope of digital marketing practice. As an SEO Analyst, you are accountable for gaining traffic to websites by developing the Google search rankings. This job role extends to an excellent digital marketing career opportunity.

Additionally, you ensure that webpages are optimised as per the search engines, are mobile friendly and does not have crawling issues.