Enjoy the Awesome Benefits of Group Buying Deals

Posted by juliabennet on November 26th, 2011

Giving discounts is a very profitable marketing strategy for many business owners, retailers, and wholesalers.  It has been used successfully both in the offline and online market.  But because of the increasing popularity of online deals, new marketing strategies are being created also.  Today, almost everyone is familiar with group buying.  This is a relatively new marketing concept and it leverages the social nature of the online market.  All the deals offered by a group shopping or social discounting site can give greater saving for you.  Whether you are a buyer or a merchant, the group discounting concept can provide you with awesome benefits.  

So, what is the big deal about group buying?  For starters, the concept of group deal buying is based on the basic principle that the ‘more you buy, the bigger discounts you get.’  You are probably aware that bulk buyers or those who buy wholesale usually get much bigger discounts and privileges from merchants.  In a collective shopping model, the discounts are activated once the minimum number of purchasers has been reached.  So if you find a deal, it would be advantageous for you to share the news or spread the word to your own friends and online network.  If more people signed up for the deal, the advertised discount will take effect. 

All the deals in every group shopping site work this way.  It encourages online sharing which triggers a viral marketing campaign.  In other words, the consumers get heavy discounts while the merchants take a windfall because of brisk sales.  All the deals in group buying sites provide an opportunity for everyone to save money.  This is one of the biggest benefits for consumers.  You can get cheaper premium products by taking advantage of collective buying.  So even if you have a tight budget, money would not be a problem anymore.  That is because all the deals in a group shopping site are heavily discounted as long as the minimum number of sign-ups has been reached. 

For merchants, a group buying site also provides excellent benefits.  If you own a retail business, you are probably aware that consumers will flock to your store once you offer discounts.  Through social shopping, it would be easier for you to promote your products and get more sales.  It is also a good way to establish your brand in the market.  And more importantly, a group deal site will enable you to build a loyal customer base.  Extreme discounting therefore cuts both ways.  It is beneficial for buyers because of the cheaper deals that they can enjoy.  The excitement brought about by social shopping is also a good incentive.  Vendors and merchants, on the other hand, get more sales and market exposure. 

So if you are looking for the best deals in the market, then you have to seriously consider signing up for a group buying promotion.  It will give you good savings and will enhance your social shopping experience.  And if you are a merchant, you should list your products or services in a local collective buying site to boost the profitability of your business. 

Discover the great benefits that you can enjoy from group buying. Save more money and get all the deals you want from a group shopping site.