I MOVE ME

Posted by Gregory Buchman on December 19th, 2019

“ASICS takes great pride in asics gel nimbus mens providing best in class products for professional athletes across the world. We aim to show this commitment in India too where all sports verticals and not just cricket are gaining massive popularity. Therefore, we are always at the forefront in supporting athletes from all fields and this is evident in our signings of over 10 athletes this year itself,” Khurana says. The brand has signed on athletes like Rohan Bopanna (tennis), Jinson Johnson (athletics), T Gopi (atheletics), Sakshi Malik (wrestling), and Bajrang Punia (wrestling) this year. Earlier, it roped in Karman Kaur Thandi (tennis), and pacer Bhuvaneshwar Kumar. Apart from engaging the sports eco-system, the brand also has a spate of consumer facing initiatives that it relies on to gain asics gel nimbus womens brand recall, and salience in the Indian market. “Our Sports marketing initiatives help establish our philosophy of a ‘sound mind in a sound body’ through our leading associations with Running events in Mumbai and Bengaluru. We have also brought our most innovative FOOT ID analysis to India in our retail stores which provide our consumers with first hand knowledge of their GAIT and hence take informed decisions regarding their footwear purchase. We are now looking to foray into grass roots activation in sports like Tennis and Cricket to further improve the consumers experience of the brand,” Khurana informs. Going into 2020, the brand has much asics gel nimbus 21 mens to look forward to on the engagement front. The Olympics take place on ASICS’ home turf next year, and the brand hopes to make the most of the opportunity. Khurana says that the brand will be heavily invested in the event, supporting athletes from around the world, including India. While it not an official sponsor of Tokyo Olympics 2020, it has different initiatives in various global markets, which it will amp up as the event draws closer. “We want to be sure that our asics gel nimbus 20 womens fans and consumers have a greater insight of how the brand functions and the innovative technologies involved in producing our marquee products. We are working on our “I MOVE ME” campaign for the next year which shall give a strong message to our consumers on a Global scale,” he adds. Recognizing the need to cater to the evolving nature of the sports apparel adjacent category, ASICS recently also announced the launch of its new athleisure range. The brand brought on board actor Tiger Shroff, for what it calls its ‘Sportstyle’ offering.