Sales funnel - general terms and purpose

Posted by Catnip on December 22nd, 2019

The question of what is Clickfunnels?, the interests of not only marketing theorists, but also entrepreneurs who develop their business using the successes of modern economic disciplines. Even old-school entrepreneurs who started trading in the harsh 1990s under the conditions of "wild capitalism" and are always suspected of any business theory have recently become increasingly interested in basic marketing categories.

This factor is direct evidence that the problem is of real practical importance to the business and its detailed study will help many entrepreneurs to properly plan their own business development and attract the maximum number of buyers of their products. The article presents both general information about the funnel and a detailed description of this category of marketing with real examples that will help to understand its purpose, goals and principles of functioning. This article will interest aspiring marketers, entrepreneurs as well as corporate executives who are developing new ways to attract customers.

What is a commercial sales funnel - general terms and purpose

In marketing theory you will find different definitions of the term "sales funnel", but all of them are reduced to the fact that this category represents a way for a potential buyer to draw attention to your offer to buy products. This means that in the first stage, the potential client is only acquainted with the product or service (he still has no prerequisites for genuine interest) and in the last stage he is willing to pay money and become the owner of the products offered.

If you are bewildered about creating a choice or picking something, then go on and use this internetcomponent of what are Clickfunnels? and make the situation easy for you as well as for the people around you.

The comparison with the funnel was no coincidence, if in the first stage, which can be called "product noticed", there are hundreds of target group representatives, then in the second stage ("candidate") their number is reduced to 80, and the last purchased products "- up to thirty. These figures are, of course, conditional and unrelated to any particular sector of the economy. The forerunner of this term was the concept of "consumer funnel", which has been known to theoreticians of economic disciplines since the late 19th century.

As in distant times of market relationships, the funnel's main task today is to help entrepreneurs understand the behavior of the target group, anticipate the cost of a real buyer and plan their business development. Analyzing what a business funnel is and trying to define this concept, it should be remembered that each industry has its own nuances, making it difficult to create a universal template for this category of marketing. Although the main goal of any business is to make a profit by successfully selling its products, it is possible to divide the main components of the funnel without giving details.

Each lead goes through four levels of readiness before purchasing a product/service. In the first stage, the attention of the potential buyer is attracted, in the second stage the customer must be interested, then the potential buyer needs to buy the products (take advantage of the offers) and in the last stage he has to carry out actions aimed at purchasing goods/services. The art of marketing is to make the sales funnel work: the person who paid attention to your offer, having passed the above degree of readiness, becomes a real buyer.

Various tools are used for this purpose:

* pricing and marketing policy of the company;
* different ways of promoting products;
* ability to find and engage the target audience;
* attract new customers who are not traditional buyers of these products