Fantasy Premier League - Fad or Fab?

Posted by MelissaHayes on December 23rd, 2019

If all the Premier Leagues of all sports were to play a Premier League in terms of craze and popularity, then the English Premier League would emerge the undisputed winner. The English Premier League, or the EPL as it is commonly abbreviated, is probably the best sporting event that engages fans all through the year. There is a lot to learn from the English Premier League which can be replicated in the fantasy sports world.

What makes the English Premier League a success year after year? What is the secret of their success? What can fantasy sports learn from the English Premier League? Let us discuss the answers to these million-dollar questions, literally, in the oncoming paragraphs.

A Few General Observations

There are a few aspects that distinguish the English Premier League from any other sporting tournament.

• They are always committed to delivering something new and delightful for the fans.

• They are ahead in their thinking and always in pursuit of pulling a sizeable number of new fans every year.

• They are constantly on the lookout to find better ways to engage with their fans.

The EPL trans their own Fantasy league on their website. This app can probably be considered the holy grail of fantasy leagues. It is packed with a lot of exciting features that are built to engage with the fans. The EPL Fantasy league increases the time spent on the website and can be used as a case study for fantasy leagues and fan engagement in general.

What Makes the Fantasy Premier League a Hit?

Long-Term Engagement

The Fantasy Premier League happens for as long as the actual season happens. There are a lot of seasons that keep happening back to back every year. This helps in increasing the fans for prolonged intervals of time. The fans become familiar with the clubs, the players and the Seasons. Even outside the context of people playing Fantasy Premier League, the sheer factor of engagement helps the fans getting familiar with a lot of aspects of the game. 

The Fantasy Premier League is quite simple and straightforward to play. The simple salary cap of £100 million to pick a team of 15 players is quite easy to play. Since there are events happening all throughout the year, the fans are kept continuously engaged. During the non-season time, the fans are busy creating their own fantasy teams.

The fans keep playing fantasy soccer all throughout the year in some way or the other, the brand recall value is excellent when it comes to the people in general. In addition to this, the friends also get familiar with the clubs and the players. This not only adds to the brand value of the tournament but also to that of the players and the teams. They can also capitalize on the popularity and gain a lot of sponsorships. 

Sponsorships

Sponsorships are amazing ways in which the Premier League makes money. The Fantasy Premier League has a feature called the Nike doll hub. As the name implies, it is featured by the leading sports brand Nike. This not only helps the Premier League gain a little bit of traction but also helps in getting promoted with a stronger grip on a specific section of fans. 

Why engage?

Sports has come a long way from just being an activity that increases at a spectator level. Today, the fans of sports are expecting a lot more, not just in terms of engagement with also in terms of being close to the teams and the events.

Fantasy leagues are also looked at as excellent platforms for brands to collaborate and promote themselves. We have enough and cannot be present in the venue, the sports betting applications give engagement and experience that is quite parallel to being there at the stadium.

Conclusion 

It all comes down to creating a platform for fantasy sports that keeps your customers engaged. The gameplay should be interactive and intuitive, and should also straightforward and simple.

If you would like to capitalize on this amazing opportunity of fantasy sports applications and would like to have all the best features of the English Premier Fantasy League interested in your app, approach the experts in development and design to ensure that your application takes the best shape possible and also complies with the best practices of the industry.

Everyone knows about the incredible English Premier league. The major purpose of this article is to throw lights on how Premier Leagues will positively affect your Fantasy Sports Business.