How to Learn Social Media Marketing Strategy in India

Posted by vikas sharma on December 24th, 2019

Social media marketing (SMM) is all about creating and sharing content on social media networks. This is done to achieve marketing and branding goals. It includes activities like posting image and text updates, videos and other content that engages the audience. It also includes paid social media campaigns.

SMM and marketing goals   

SMM helps with several marketing goals:-

•        Increasing conversions
•        Building website traffic
•        Improving brand awareness
•        Creating a brand identity

Tips on social media marketing 

Here are a few tips to kick-off your social media strategy: 

•        Great content - Content is of utmost importance when it comes to social media marketing. Regular and valuable information needs to be posted regularly. More importantly, it must be ensured that ideal customers find the content interesting and helpful. 

•        Social media content planning - Keyword research and research on the competition can go a long way in planning out social media content.

•        Consistent brand image - It is very important that although your brand image is projected across a variety of different social media platforms, the core identity of your business should be consistent.

•        Tracking competitors -Keeping an eye on your competitors helps with valuable data on keyword research and other social media marketing insight.

•        Analytics for measuring success - Google Analytics is a very useful tool for measuring the success of your social media marketing strategies.

Executive course in digital marketing and professional courses in digital marketing in India 

Apart from these tips, there are a lot of other things you need to be familiar with, like which social media platforms to use for marketing, how to use paid media marketing optimally etc. SMM is a very important part of digital marketing and it would help if you could get certified in the area of digital marketing. There are several options available.

Executive courses in digital marketing

Let’s have a look at what IIM Raipur has to offer in executive courses in digital marketing. IIM Raipur offers a five month “Executive Certificate Program in Digital Marketing and Social Marketing Strategy” in partnership with Talentedge, which provides exposure to the latest innovations in Digital Marketing and how to leverage social media for maximum impact.

Professional courses in digital management

There are long term and short term professional courses in digital marketing that are offered by many institutes like XLRI, MICA, Indian School of Business, AIMA, Manipal University, Digital Marketing Training Institute (Mumbai), Delhi School of Internet Marketing (Kolkata). Private agencies like NIIT, TalentEdge, DigitalVidya, also offer courses in digital marketing.

SMM is the answer to tomorrow’s digital marketing

SMM is one of the popularly desired skills in the current job market. It includes all kinds of marketing done online including ads, vlogs, blogs, features, promotions, celebrity endorsements through social media tools. India has a plethora of institutions that can prepare you for the best social media marketing strategy.