6 Tips for the Gyms to Take Advantage of the Digital Age
Posted by Parbhat Jain on December 26th, 2019
world has changed, and that is a reality. The digital era has arrived and has a huge influence on all aspects of our life. What is sought is to facilitate the activities of human beings and generate more agile solutions for any need thereof. Technology is integrated into all sectors of the industry and gyms and sports clubs cannot be left behind.
The owners, administrators and trainers of the gyms should know that the greatest benefits of the technology implemented in the fitness sector are: the provision of information, the improvement of the user experience, and the availability of personalized training programs. For these reasons, it is essential to create and implement a digital strategy for your gym, and in this article, we will provide some tips for you to do it.
Before the tips, what are the benefits of technology for clubs and gyms?
There are many opportunities that technology offers to be taken advantage of in a business such as a gym. Some of them are:
- More evolved machines with better screens and measurement programs
- Better gym setup with feedback and preferences
- Marketing through social networks, newsletters or blogs
- Customer service from automation
- Customer relationship management (CRM)
- Manage online store to sell gym products
- Offer online classes for those who cannot attend in person
- You can also take advantage of the information provided by databases of these technological tools such as gym management software and gym website, by using it for upcoming campaigns or program launches.
6 Tips to Digitalise Your Gym
- Create a digital team - Find people who are trained or train your staff to have all the necessary knowledge regarding the goals and technological means you plan to implement.
- Know the inventory of your resources - Digital assets such as apps, payment systems, social media, access controls, fitness machines, computers, gym management software among others; must be analysed and you must determine which ones work and which ones you should improve.
For example, one of the latest digital trends is virtual classes. They serve as supplements to face-to-face classes and provide comfort for those clients who do not have enough time in a day to go to your gym or who are starting with training and feel more comfortable starting alone and at home. Your customers will be happy and satisfied if you offer these types of programs.
- Plan and then communicate - Determine what objectives you are looking for with the resources you already counted. After having the goals, tell your gym staff what you are looking for and how long you expect to have it.
- Hire an external agency – If your gym staff does not have the skills or time to carry out these activities, it is better to hire someone who can do this for you within your budget. Easy Gym Software team can help you in carrying out promotions on various social websites such as Facebook and Instagram, create and post interesting social media content as well as create an attractive website for you.
- Think about your customers - It is important that you think about what your users want and how to make their life easier with technological developments. By improving your experience, you can win more customers and grow your business.
- Evaluate and start over - As it is a strategy, it is important that you constantly review it every time you meet a number of objectives. Review the goals, measure the results and start over.
You already know the many benefits and opportunities that technology provides for your business, so don't think about it any longer and launch innovation. If you want to have more tips to improve your gym and the great training programs that you can implement, don't forget to bookmark our website or follow us on Facebook.
