Grabbing Eyeballs through Digital Signage!

Posted by kirthi on December 26th, 2019

As time moves on we are seeing the nature and quality of Digital Signages evolve continuously. The Digital Signboards, one of the greatest hallmarks of the 21st Century, are becoming more and more advanced. The latest Digital signages offer far greater user experience than ever before. Aspects like higher contrast ratio and greater brightness make the images look larger than life! Physical aspects like slim design, double-sided screens, stand/ wall hung/ ceiling hung varieties with the possibility of remote management make digital signages a very dynamic medium.

Gone are the days when movie halls would have large billboards painted or large posters printed. They did it for the movies which would be playing currently and the movies which were coming up. The show timings would be scribbled manually, on a board. Either way, the system was anything but appealing to the eyes! As time progressed, the quality of projectors and screens improved. It then became imperative for the cinema hall owners to promote the movies in a manner that would be keeping abreast with the changing trends. This is where digital signages came into the picture and today we cannot imagine a movie hall without them. From announcing the currently running shows to the forthcoming ones. From announcing the latest movie hall policies vis a vis the patrons to the activities being run by the movie hall as part of their corporate social responsibility. We see that the digital signages are in use for everything!

Similarly in the restaurants, before digital signages took over, every table would have a printed menu card on it. Menu card's which, with time, would become dirty and torn. Menu cards that had to be reprinted every time the menu would have to be overhauled keeping the market, the competition, and guest interests in mind. Keeping in mind the fact that restaurants are a very dynamic business it goes without saying that menus would be re-written, new dishes would be introduced and whether it is Diwali, Thanksgiving or Christmas a new offer would have to be introduced. So keeping these aspects in mind digital signages are something that has become integral to restaurant operations.

So, to put your best foot forward in an atmosphere where competition is high it is the promotion or rather the promotional message which looks the most glitzy and glamorous will make the patron or the guest come towards him and not his competitor.

Now, in the beginning, it was mentioned that the hardware of digital signages have taken a quantum leap from where they started decades ago. That said if the presentation of your promotional message does not look slick and suave enough chances are that the entire exercise would be an exercise in futility. This is why it is always recommended to take the help of professional powerpoint designers who could create a digital signage powerpoint that would be effective in putting across our message across to our target audiences.

Now you might wonder for a second that why powerpoint? The reason+ is very simple. It is cost-effective and easily available. So you don't have to spend extra money to buy software to run your digital signages in your establishment. A professionally made digital signage powerpoint would always help you grab the attention of your target audiences. That is achieved because professional powerpoint designers know how to prepare promotional presentations keeping in mind the limited working memory of human beings in general. So they ensure your digital signage design uses the appropriate amount of text, the right images and weave them all into an incredible presentation. A Presentation which would not only look appealing but also strike a chord with your target audiences.