Here Are the Top SEO Techniques for Effective Search Engine Marketing
Posted by tonymck on February 29th, 2012
There are several SEO techniques that you can implement to improve the search engine positioning of your website. Some techniques are simple like ensuring proper website structure, creating a site map, and updating your pages with fresh content. However, there are website search engine optimization tactics that are more effective than conventional on-site optimization. One of the most effective strategies is link building. In fact, link building is the most critical aspect of SEO. The big search engines give more weight to inbound links when ranking the value of a website. Unfortunately, not all link building strategies can give good results for your site. Here are the top three optimization techniques that revolve around effective link building.
Article submission is a time tested strategy that can give long term benefits for your website. By submitting relevant articles that contain your site links, your website can enjoy a substantial boost in search engine exposure. The beauty of article directories is that they enjoy a high trust rating from the search engines. Some of the best article directories today have very high page rank. Once your site links appear on a trusted article directory, some of its reputation can be passed on to your site. This could mean a substantial improvement of your search ranking especially on a given keyword that your website uses. So the best website search engine optimization service should use article submission as one of its SEO techniques.
Building links through social bookmarking is also one of the best SEO techniques that can boost the search positioning of your website. Web 2.0 services enjoy high trust ratings from the search engines because of the social nature of these sites. Technically, social bookmarking is peer driven. This means that users of social bookmarking services submit links of websites that are useful for them and their networks. If your website gets numerous backlinks from social bookmarking sites, then those are clear indications of trust. The search engines therefore will see your website as valuable and relevant to many people. This is the reason why social bookmarking links can quickly boost the search positioning of your website. So a topnotch website search engine optimization service must include social bookmarking to its link building strategies.
Another highly effective SEO technique is press release submission. Press releases are standard promotional tools. They are designed to inform the public about a particular product, services, or event. Submitting press release to online news aggregators is a very powerful link building strategy because your links can be picked up by dozens of news services. The search engines also index a press release faster because this type of online content provides valuable information for users. The key is to link your press releases to your own website to facilitate link popularity. This is one of the SEO techniques that should be offered to you by professional search marketing services. Make sure that the website search engine optimization service can guarantee unique manual submission of press releases to news services with high page rank.
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