How to Create an SEO Strategy for 2019

Posted by Kate Lane on December 28th, 2019

It’s an accepted fact that you cannot drive enough of organic traffic to your site without SEO.

Which makes SEO the oxygen to your online sales, right?

That’s why most business owners out there are inclined towards hiring a Best digital marketing agency in UK, or wherever else they’re situated, for their business site.

And although it’s best to hire an expert, some small businesses just can’t afford that. 

Are you a small business too? Or want to save money by doing your own SEO?

If yes, then you really need to check and follow these 6 steps below on how to create a powerful SEO strategy in 2019:

1. Focus on the Opportunity Keywords
2. Scan the Top Results on Google’s SERPs
3. Create Unique and Quality Content
4. Add a Hook
5. Go for On-Page Optimization
6. Optimize for User Experience

1. Focus on the Opportunity Keywords

The giant search engine, Google focuses on providing searchers with an unparalleled user experience. And so, it just keeps adding stuff to the search results.

Which means, ranking #1 in Google’s SERPs has become quite a tricky task, for which you need to focus the most on opportunity keywords.

Wondering what those are?

Well, these are keywords that have a high organic CTR or click-through-rate.

You can get an estimate of a keyword’s organic CTR by using tools such as Ahrefs.  

2. Scan the Top Results on Google’s SERPs

After you’ve found an organic keyword, move on to check out the sites that already rank for that keyword.

Here, you may want to carefully notice if there are any sort of patterns, such as lists or guidelines. Then move on to the next step.

3. Create Unique and Quality Content

Analyzed your competition thoroughly?

Now you’ve got two options; either you create something better than what’s already out there, or create something unique.

Why?

Because your content is what can make you stand out!

4. Add a Hook

Here’s a deal:

Want higher rankings on Google this year? Earn more backlinks.

Because your position in Google’s SERPs is directly proportional to the number of backlinks your site has.

How can you do that?

Simply by searching what kind of content people link to in your industry. And then by adding a hook – something that others would want to share.

5. Go for On-Page Optimization

Here’s another thing you’d need to do, optimize your on-page content for SEO.

Here’s what works for on-page SEO:

• Quality internal links
• Short URLs that include keyword
• Optimizing for semantic SEO

In case this part is too hard for you to handle, you can always hire the best SEO services in Manchester to optimize your site the right way.

6. Optimize for User Experience

Believe it or not, if your page doesn’t satisfy user intent, you won’t be able to rank higher on Google.

Want some explanation?

Well, most business owners create content that’s focused on generating more traffic. And so, they invest like anything just to get their sites optimized for SEO.

However, what they forget is, optimizing for search engines is actually optimizing for your visitors.

The trick is to provide users with just what they’re looking for, and watch your organic traffic boost.

Short on time, are you? Hire a Top local SEO service in Slough UK for a flawlessly optimized site.