How Exponential Technologies Impact Online Marketing

Posted by Daria King on December 29th, 2019

Up until several years ago, the idea that artificially intelligent machines will overtake humans seemed quite far-fetched. Exponential technologies, such as self-driving cars, have made it a not-too-distant possibility.

As discussed in a recent exponential tech seminar, rapidly advancing technologies are transforming the world, including the business sector. Here are some innovations that are making an impact on online marketing.

Machine Learning

Machine learning is a type of artificial intelligence that lets applications develop accurate predicting models without being programmed. That means they essentially teach themselves how to gather, sort, and display information efficiently.

In online marketing, machine learning software utilizes Internet users' search information to personalize content and optimize their experience. For example, if you look for a "local flower shop," an advertisement for the same business will appear on your social media feed.

Thanks to technologies such as this, marketers are now more equipped to meet consumer demands. The massive amount of data available also allows them to stay ahead of the competition.

High-Speed Internet Globalization

The Internet is spreading across the globe at an unprecedented rate, creating exciting opportunities for marketers. These include developing virtual relationships with international partners in new markets.

Instead of costly in-person sales and marketing initiatives, companies interact with their global counterparts remotely, allowing them to save money and maintain a more stable cashflow. They've also improved their productivity and competitive edge due to the speed of access to information and electronic transactions.

Cybersecurity

Shoppers find it more convenient to purchase online when they don't have to input their information repeatedly; that is, as long as their data is stored and managed appropriately.

Malicious hackers target consumer databases, using other people's information for their own financial or personal gain. So, online marketers consider cybersecurity a priority. They implement exponential technology to counter tools designed to steal data.

Online security breaches affect businesses as well. Companies that have been subjected to hacks can be discredited, causing them to lose money, and more importantly, their customers' trust. The solution is to use AIs that analyze data and identify a threat before they exploit a system vulnerability.

With all the rapidly advancing innovations available, the online marketing field is poised for significant disruption and new opportunities. Consider attending an exponential tech seminar to learn how you can optimize these advancements for your business's success.