Online Sales to Boost Demand The Growth Of Cookware Market

Posted by Loise Williams on January 3rd, 2020

Technavio analysts forecast the global cookware market to grow at a CAGR of over 4% during the forecast period, according to their latest market research report.

The growing emphasis on cookware aesthetics and functionality is one of the major trends being witnessed in the global cookware market 2019-2023. The growing customer demand for highly functional and ergonomic cookware products is attributable to the increasing awareness of cookware designs and aesthetics. Also, the shift toward sustainability, especially in developed economies such as the US and Western European countries, has resulted in vendors in the global cookware market coming out with earthy designs and modular concepts. With developments in printing technology, vendors can replicate stone and wood finishes on exterior surfaces of cookware such as pots and woks. Additionally, the shift toward smaller room sizes in households and modular kitchen designs have encouraged optimized utensil designs in cookware. Thus, the trend of optimal cookware design is expected to influence the global cookware market during the forecast period.

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According to Technavio analysts, one of the key factors contributing to the growth of the global cookware market is the rapid growth in online sales:

Global cookware market: Rapid growth in online sales

The growing penetration of technology and Internet-enabled devices has contributed to several vendors in the global cookware marketplace to increase focus on e-commerce channels. While vendors such as TTK Prestige and Hawkins Cookers offer online purchase options through their company websites for customers, several other vendors have tie-ups with online e-commerce retail platforms such as Amazon. Offline sales channels such as retail stores continued to account for a major share of sales revenue for vendors in the global cookware market in 2018. However, factors such as increased spending by vendors on online advertising and the rapid development of Internet infrastructure in emerging economies such as India and China are expected to aid the online sales of cookware products. Therefore, the growing consumer shift toward personalized shopping through digital devices is expected to boost online sales over the forecast period.

According to a senior analyst at Technavio, “Apart from rapid growth in online sales, the rapid penetration of regular kitchen stoves using LPG fuel in emerging countries, growing popularity of induction cookware, induction compatible copper cookware, and the rising popularity of ceramic coated non-stick cookware are some other factors that are boosting the growth of the global cookware market.”

Global cookware market: Segmentation analysis

The global cookware market research report provides market segmentation by material (aluminum, stainless steel, others), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The APAC region held the largest share of the market in 2018, accounting for close to 38% share, followed by the EMEA and Americas respectively. In 2018, the growth of the cookware market in APAC was primarily driven by the rapid penetration of gas stovetops and LPG connections in developing countries such as India and China. During the forecast period, the APAC region is expected to register the highest incremental growth as several consumers in APAC prefer traditional gas stovetops over induction cooktops.

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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Loise Williams

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Loise Williams
Joined: August 7th, 2019
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