How to Turn Web Traffic Into Conversions

Posted by Oliver James on January 4th, 2020

Web traffic is important for gauging the performance of a website. However, if you are not making conversions then this web traffic, it’s no use to you. The aim of a business website isn’t just simply to expose its products. You want to turn the people visiting the website into buying customers as this helps generate revenue. Admittedly, this process of converting web traffic into sales isn’t easy. You need to do a lot of quality assurance and continuous improvement to get the desired results. However, there are ways through which you can expedite this process. If you’re finding it hard to generate conversions for your business, we’ll walk you through the process and show you how it’s done.

Offer Discounts or Free Trials

Everyone loves free stuff. Whether it is an e-book or a free trial, people would be eager to get it. When people are visiting your website, they might be doing so for a variety of reasons. Some of them might be interested in your products while others might just be browsing for something similar to your products. If you want to convert them into a sale, you will need to make sure that they stay on the website long enough to make the purchase. The idea of a free trial or a discount is to keep the visitors on the websites longer than they would have without it. Make sure that the discounts or free trials are tailored to prompt the visitors into becoming customers.

Optimise Your Landing Pages

One of the reasons why your web traffic might not be converting into sales is the lack of optimisation of your landing pages. The landing pages are crucial for making conversions and thus, they need to be designed in such a way that appeals to your target audience. If the landing pages aren’t optimised, they can’t encourage visitors to make a purchase. When optimising a landing page, you need to keep various factors in mind. The demographic you’re trying to target is the most important of these factors. Your landing page needs to be built for that demographic and must appeal to them. Moreover, it should also be convincing enough for them to take the step from being a visitor to a customer.

Display Testimonials

Nothing convinces a potential customer more about buying a product than the positive verdict from another customer. It’s human nature that we look for recommendations and approval of others before making any new purchase. This is why people consult reviews of products before purchasing them. You can use this to your advantage and have customer testimonials displayed prominently on your website or landing pages. Once the visitors see that other people have found your products useful, they will be more inclined to purchase them. Make sure that no negative testimonial is displayed, though. Also, it is best to have the name of the customer displayed along with the testimonial. It would add a human touch to the testimonial and it won’t feel like a ‘planted’ testimonial.

Anchor Digital offers high-quality SEO services to both small and large business in Australia. If you want to turn web traffic into conversions, contact Anchor Digital for more information about the best marketing solutions for your business.