How to Increase Instagram followers using a company?

Posted by igfollowers.uk on January 6th, 2020

Want to make your business more memorable on Instagram? Are you looking for tips to increase the loyalty of your audience to the brand and therefore Buy Instagram Followers UK to increase you, followers.

In this article, you will discover five suggestions proposed by Social Media Examiner that will help you to give a boost to your company Instagram account, by humanizing your profile.

Are you a brand and haven't you created an Instagram account of the company yet? Then you should read immediately: All the advantages of the Instagram company profile.

5 ways to increase followers with a company Instagram account

1: Give personality to your Instagram profile

When developing an Instagram company profile, most companies focus on the visual aspects of their brand. This approach is certainly understandable considering that Instagram is the most visual social network.

However, it is also important that your communication style reflects the personality of your brand. When people read what you write on Instagram, they should know who you are.

You want your followers to embrace and approach your Instagram in the same way they would if someone invited them to their office or home. Take a look at who you are and what is hidden under the organized aspect that most people see on the surface.

If you do, your followers will know your brand on a human level to which they can relate. If they feel they know you, they will re-publish, share and interact willingly with your brand through their comments and I like it.

Your style on Instagram should convey the personality of your brand communication so that every content creator and community manager on your team is on the same page.

When you design your style on Instagram, you need to take these aspects into account:

Your person: this is what will determine the tone of the voice and the words in your content. In everyday communication, a young technology enthusiast and a movie buff won't necessarily talk the same way, and the same should be true in their Instagram captions. Make sure you create some examples for your team and make sure that a human being in real life watches them.

Not sure which way to go about writing captions? Then you might want to read: How to write captions to Instagram photos to increase followers

Your tone of voice: do you want your audience to listen to the positivity reflected in the captions? Ingenuity or innovation? Something else? Define what you are trying to communicate and use examples to make it easier to understand your approach.

How and where you will use the text on Instagram: some brands prefer to keep the text short and limited to the caption of the photo. Others also use text in their images. Seth Godin recently started publishing mini-books on Instagram. Some travel bloggers write long descriptions of the places they visited in their stories on Instagram, which their followers read willingly because they are interested in that kind of content.

Keep in mind that creating the perfect person does not necessarily mean that your team will be able to perform it perfectly from the beginning. Whether you are alone or a team of 10 people, there will certainly be trial and error. Or you may need outside help to give your Instagram the time and attention it deserves.

If your content doesn't work well at first, don't assume that the research and planning that led to the creation of your person has been wasted. Give it time and whatever you do, don't give up!

A practical example of a very successful "humanized" company profile

Need a practical example?

The Skimm is the perfect success story. Two friends have built an empire from their passion for news, from their dorm room. However, one has to ask what helped them get the traction and recognition they managed to get. Apart from hard work, the recognizable way in which they communicate with their audience has been effective.

Skimm's posts are direct, fun and recognizable. No matter how serious or silly the subject is, they remain on the brand. Although the company has grown far beyond the two founders and others are almost certainly managing the Instagram account now, their personality still shines.
In fact, that personality is so tangible in their posts that you can almost see the 20 professionals who give you their opinion on the news with a glass of wine in hand.

Their secret ingredient? They are human.

2: Establish communication guidelines for moderators of Instagram comments

Once you've fully developed the character of your brand, make sure you stay on the mark even when you respond to the comments of your followers. In fact, staying true to your brand's personality is crucial in these interactions because they are more followers.

All periodic tips on how to respond to your users' comments on social media keep going.

Put together a FAQ sheet to find out what to expect and how to respond. But also make sure you understand what the user is really asking and adapt your message accordingly. You certainly won't want to be accused of copying and pasting messages or running into a heartless robot that responds through automation.

Remember: people connect with people, not companies.

Writing your initials at the end of your answers is not the only way to show a human side. If you are communicating from a first-person perspective and are using a recognizable voice, you already seem human. In case of problems, do not set the standard company jargon; make sure you communicate empathy and care in your answers.

One of my favorite bands of all time is Frank Body. It is another success story of a small entrepreneurial effort that becomes global not only for the quality of their products but also for their marketing killer. Their posts on Instagram are a blast! There is an abundance of jokes and references to pop culture, but they never fail to communicate the value of their products. The instructions for use are fun, but also useful.
Frank Body uses the same style of communication when responding to user comments as you can see in the screenshot above, winking hearts and emoji included.

3: Use Instagram direct messages to personalize disclosure

Most companies do their best to respond to user comments in a timely manner and resolve problems quickly. However, being responsive in your efforts on Instagram can only take you so far. As you work on your next Instagram strategy, think about how you can be more proactive.

A few days ago, a local influencer shared interaction between herself and a local furniture brand in its history. This Instagrammer was moving to a new place and struggling with unpacked boxes, which most of us have experienced at one time or another.

A local furniture store decided to respond to his story with a suggestion on how to best furnish his living room so that he could deal more quickly with the mess and have a space for all his things. As you may have guessed, he was happy with the advice and shared the interaction with all his followers!

Instead of spending all your time setting the number of views in your story, venture into the unexplored world of history and see what's out there. It is likely that the people you follow are already potential users of your products and services.

Attention is not a matter of sending spam to everyone you follow with your products. Make sure instead of providing real value and helping people in a completely unobtrusive way.

And if the opportunity presents itself, be ready to be proactive and offer a helping hand.

4: Stay true to the values ​​of your company

One of the best-kept secrets of social media managers is that we all have a calendar somewhere with all the relevant dates for planning our editorial content. But opportunities like this help us do more than generate content ideas.

The next time you start preparing content for a specific event, ask yourself and your team to answer these questions:

How is it linked to our brand?
What does this post say about our company?
What values ​​are we communicating?

Seemingly small and "unimportant" gestures can say a lot about a company. Photos that reflect the culture and work environment of the company are often successful.

However, you should do more than follow a precompiled calendar of fun dates. Stay up to date on what is happening in the world around you. Find out how your company can take part in important conversations. Even if you do not state your position, the way you talk about current issues will communicate your values.

Today, more than ever, younger generations appreciate brands that take a stand on important issues facing the world. Although not known for brand loyalty, 89% of Gen Z buyers prefer to buy products and services from companies that support social and cultural issues.

Lush Cosmetics, a company that has built its brand on the fight against animal testing and the use of completely natural ingredients in their products, often focuses on the values ​​that underpin the company.

5: Remember, published is better than perfect

when they separate, man is no more”? update cancel. the simplest explanation I’ve seen for tesla’s quote is: “there is no perfect being.there is no point in trying to alienate one from the other. we have to live and contend with who we are.

One of the biggest misconceptions in social media is that any video you post must have a serious production behind them and that all graphics must be professionally designed or retouched. On the contrary, what really has an impact is the story behind the video or image. An excellent idea is the most crucial thing to have. Everything else takes a back seat.

If you are a small business with a limited marketing budget, don't be discouraged. Post and simple images with a great message are more than enough to get in touch with your audience. After all, few things are as popular as memes and are easy to create.

Career Contessa is one of the most popular online resources for professional women. Their posts on Instagram are visually simple to create and get more followers but very engaging. They refer to pop culture or use humorous content from other media and then tie them perfectly to their content.

At other times, they share long-lasting content and turn it into usable social media content that will communicate the key message and still invite their audience to read more.

When it comes to videos, the behind-the-scenes content acquired with the phone will continue to be fantastic. In fact, imperfections will make your video more authentic and engaging.

while the tips and tricks in this article relate directly to Instagram, the underlying philosophies—keep things simple,

Conclusion

Although the suggestions and tricks in this article refer directly to Instagram, the philosophies below:

- keep things simple,

- focus on good ideas and make your brand more recognizable

The most difficult thing is to let go of the preexisting idea of ​​what corporate communication is in the first place. You don't have to be formal to be professional. While embracing imperfections, remember that they make your brand more human and even more attractive.