Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market Size, Shares, Trends, Ana

Posted by Kalyani on January 7th, 2020

Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Overview

The growing awareness among the consumers about the ingredients they use in beauty and personal care (BPC) products have disrupted the BPC industry. Thus, market players are keen in formulating products using ingredients such as hydroxypropyltrimonium hydrolyzed wheat protein that appeals more natural to the customers. Hydroxypropyltrimonium hydrolyzed wheat protein is an ingredient that offers numerous benefits to hair. Hydroxypropyltrimonium hydrolyzed wheat protein prominently aids the bleached, permed, colored or chemically treated hair.

Hydroxypropyltrimonium hydrolyzed wheat protein is an oligosaccharide having source of non-animal protein. Hydroxypropyltrimonium hydrolyzed wheat protein enhances the tensile properties of the hair fibers by controlling rate of moisture loss, making the hair elastic. It  penetrates the cortex of the hair preventing its damage. Hydroxypropyltrimonium hydrolyzed wheat protein thickens and adds volume to the thinning hair. However, hydroxypropyltrimonium hydrolyzed wheat protein can easily penetrate in damaged hair than healthy hair.

The enzymatic technique of producing hydroxypropyltrimonium hydrolyzed wheat protein is most commonly used by the cosmetics industry to achieve molecular weight between 25 and 90 kilodalton. The molecular weight of hydroxypropyltrimonium hydrolyzed wheat protein is a critical property that allows its penetration in the hair shaft. The lower the molecular weight, the better the penetration of hydroxypropyltrimonium hydrolyzed wheat protein.

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Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Market Dynamics

Personal grooming, health-conscious consumers, and high standard of living are some of the key factors fuelling the growth of hydroxypropyltrimonium hydrolyzed wheat protein market. Hair thinning and baldness is one of the common hair issues faced by most of the population in the world. Hence, hair treatments includes hydroxypropyltrimonium hydrolyzed wheat protein as a critical component. Thus, there is a high demand from brands and clinics offering hair treatment products and services.

Despite of various advantages offered by hydroxypropyltrimonium hydrolyzed wheat protein, there is still little awareness among the population about the ingredient. Manufacturers and retailers must strategize to promote the benefits of hydroxypropyltrimonium hydrolyzed wheat protein to consumers to generate more awareness and fuel the market economy. Although there are hardly any side-effects of products using hydroxypropyltrimonium hydrolyzed wheat protein as a key ingredient, a small percentage of the population may suffer from meager adverse effects such as irritation, redness, and itching. Thus, it acts as a restrain for the hydroxypropyltrimonium hydrolyzed wheat protein market growth.

Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Market Segmentation

The Hydroxypropyltrimonium Hydrolyzed Wheat Protein market is segmented into product type, end use, form, sales channel, and geography.

Based on product type, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:

  • Shampoos
  • Conditioners
  • Masks
  • Moisturizers
  • Others

Based on end use, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:

  • Hair care
  • Skincare
  • Other end use

Based on form, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:

  • Liquid
  • Powder

Based on sales channel, the hydroxypropyltrimonium hydrolyzed wheat protein market is segmented into:

  • Direct
  • Indirect
    • E-commerce
    • Independent Stores
    • Hypermarket/Supermarket
    • Specialty Stores
    • Others

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Hydroxypropyltrimonium Hydrolyzed Wheat Protein Market: Key Players

Some of the major players in the hydroxypropyltrimonium hydrolyzed wheat protein market Croda International Plc, Arvazallia, BASF SE, MakingCosmetics Inc., Canus, Tints of Nature, Korres S.A. Natural Products, Hair Rejuvenation Clinic, Parchem fine & specialty chemicals, Hefei TNJ Chemical Industry Co.,Ltd. and among others. These key market players are estimated to improve the market growth with innovative product formulations in beauty and personal care products.

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Kalyani

About the Author

Kalyani
Joined: December 20th, 2019
Articles Posted: 41

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