Media Monitoring Tools Market: A Latest Research Report to Share Industry Insigh

Posted by Sakshi Mishra on January 7th, 2020

The competitive landscape of the global media monitoring tools market is defined by the intense rivalry between the leading vendors of media monitoring tools across the world, such as, Hootsuite, Cision US, Meltwater, Agility PR Solutions, Mention, Trendkite, M-Brain, Nasdaq, Critical Mention, and BurrellesLuce, reports a new market study by Transparency Market Research (TMR).

Up till now, these players have been relying upon continual launches of new products to stay strong in this market. However, their focus is increasingly shifting towards expanding their presence across various regional markets, which is leading to them getting more and more involved into mergers, acquisitions, and strategic alliances with regional players over the next few years, states the research report.

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Global Media Monitoring Tools Market to Rise at 13.60% CAGR between 2017 and 2022

As per the estimations of this study, the worldwide market for media monitoring is expected to stand at a value of US.23 bn by 2017 end. Researchers at TMR project the market to expand tremendously at the CAGR of 13.60% over the period from 2017 to 2022, presenting an opportunity worth US.22 bn by the end of the forecast period.

“The exponential rise of several digital platforms, such as online newspapers and magazines, e-books, and, especially, social media, is the main factor behind this growth of the global media monitoring tools market,” says an analyst at TMR. With the rising number of young subscribers of various social media platform, particularly, Facebook, the demand for media monitoring tools will increase substantially in the years to come, reflecting greatly on this market.