3 Tips for Choosing a Graphic Designer

Posted by Mighty on January 8th, 2020


  1. Ask to see work samples - When reviewing the designer’s portfolio of work, note of the degree of harmony in his or her work. Is the artwork jarring? Do photographs appear surreal as a result of sloppy digital-editing techniques? Do all the graphic elements mesh together in a pleasing way? Select a designer who pays attention to detail and demonstrates stylistic and visual integrity.

  1. Request a list of professional affiliations - Choose a designer who follows the rules. Some organizations, such as the American Institute of Graphic Arts, require members adhere to certain ethical standards. Infringing on someone’s trademark or copyright by “borrowing” an image or typeface, for example, could result in not only embarrassment but also a costly lawsuit.

  1. Look for versatility - The graphic designer you choose should know how to develop a concept across varied media and platforms. Optimally formatted print advertising, video, and webpages should be a part of the candidate’s portfolio. For example, a designer should be adept at using the latest web-coding protocols and able to test a webpage in multiple browsers to make sure content displays properly.

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