The Right CCM Solution Makes All the Difference

Posted by intense technologies on January 9th, 2020

Today, organizations are moving towards e-mail and self- care as the digital age is fueling customer’s expectations of a more responsive, consistent and personalized communication service[M1] s.  It is necessary to get a 360-degree view of the customer across all services Traditionally, organizations have used applications to broadcast static/ non- interactive output to customers/products and design interactive and personalized customer messages, delivering consistent communications through all physical and digital channels.

Enterprises need to have the ability to send personalized customer communications, embrace a more dynamic, interactive and Omnichannel approach, giving customers the option to receive communications in any form that they would like.  

Catering to these customer needs creates a superior customer experience, and, according to Gartner, customer experience is the new battleground for businesses. Gartner believes that 89 percent of businesses are soon expected to compete mainly on customer experience. 

So what do you do to ensure that your customers get the right message at the right time through the right medium? Use customer communication and engagement platform that integrates with your existing ecosystem of IT infrastructure and allows you to collaborate with partners to ensure consistent customer communications and enhanced experience.

An Omni-channel customer experience platform empowers you to send interactive and personalized communications delivering the benefits of enhanced brand image and reduced customer support costs.

With this platform, you can maintain a single customer relationship across all services/products and get customer insights to maximize revenue from up-sell and cross-sell. When you embrace an Omnichannel platform, you move your company ahead of your competition.

Enterprises with a large customer base can intelligently manage their customer-facing revenue-generating documents – bills, statements, premium receipts, invoices, etc. – without committing investments on every business process. Business processes not only depend on less number of applications but also consume fewer resources. This leads to the improved customer experience by of consistent brand experience across all communication channels

In conclusion, we understand that the right CCM solution helps:

Improve customer experience- Highly interactive, personalized, consistent and relevant communications virtually across any channel communications result in higher customer experience.

Improve efficiency- CCM solution helps you gain a complete view of your customers by bridging data and process silos. Thus, changes are easily broadcasted across various touchpoints and channels.

Speed digital transformation- CCM solution integrates with existing core systems, enabling a seamless cross-channel experience through one easy-to-use interface that transforms their customer-centric processes to remain competitive.

What can you do to reduce costs and enhance the customer experience at the same time? To learn how Intense Technologies can help your enterprise integrate a single platform to enhance customer experience, email us at internationalsales@in10stech.com or visit our website https://in10stech.com/. We look forward to helping you on your path to better customer communications.

 [M1]We should talk about responsive, consistent and personalized communication