3 Easy Ways to Address ESG on Your Company or IR Site

Posted by Dr. Reuter Investor Relations on January 11th, 2020

The focus on ESG is continually growing in the IR world and if your IR team is not paying attention to ESG, your shareholders might not be happy. In case you are still not much aware of what ESG actually mean for you as a public corporation, then considering a meeting with an investor relations consultancy can be very helpful. 

Before we start how you should showcase ESG on your IR website, let’s take a quick look at what ESG refers to. 

What does ESG refer to?

An acronym for environmental, social, and corporate governance, ESG combines three essential factors that evaluate the sustainability and social impact of making an investment in a company. In other words, ESG criteria define a set of standards for a company’s operations that are used by socially responsible investors to screen potential investments. 

Why does Integrating ESG on Your Site Important?

Targeting ESG investors and analyzing how their goals can be aligned with your story can help in expanding the shareholder base and obtaining long-term funds. 

Presenting your ESG initiatives on your company website can play a great role in increasing the engagement of investor community. It not only helps you improve the transparency of your company but also attract investors and make you distinct from your competitors. 

Here, we are going to share 3 easy ways to showcase ESG on your websites. 

3 Ways to Showcase ESG

Create an attractive page for ESG separately

Among all the three factors of ESG, governance is the most-commonly discussed factor in the investor community. But this does not mean that discussing and creating a page for governance section is enough. These days, it has become crucial to create a dedicated section or page that demonstrates your dedication and commitment to ESG. In fact, having an engaging ESG page makes a good first impression on investors. 

Since creating an ESG section can be daunting and deciding on what content should be shown can be a great challenge, having the back of investor relations consultancy can help you go a long way. 

Display Content in a Micro-site

If, by any chance, you have a lot of content on ESG, you can also go for a micro-site. Having a separate micro-site for ESG is an effective way to communicate your ideas with investors. You should provide an option to download reports for investors or use an easy-to-navigate design to enhance the investors’ engagement on your site. Mentioning things about how real people benefited from your ESG initiatives, humanizing brand, and sharing relatable stories are beneficial ways to attract investors. 

Share full story and online report

In a report shared by RBC in 2019, it was disclosed that 70% of surveyed people said that they use ESG principles while making an investment to minimize risks, improve returns, and act in clients’ best interests. 

As institutional investors are increasingly giving importance to consistent and insightful reports on environmental and social issues, more companies are integrating ESG into their narrative of annual online reports. 

Addressing ESG on your IR site or company site can make you stand out from your peers and competitors and getting directions and advice from an Investor Relations consultancy can help you achieve this.