The Benefits of Good Web Design for Small Businesses

Posted by Tom Clark on January 13th, 2020

Good web design is not a luxury, even for startups and small businesses. For companies to make the most of having an online presence, it’s not enough for a business to simply have a website. The site needs to be created with intuitiveness and appeal in mind. There are tangible benefits in achieving good web design for a startup business that serves a limited geographical area.

Establishing an attractive brand or image

The way a website looks serves as the face of a business on the web. As such, it needs to be presentable at the very least. Additionally, it has to exude a sense of professionalism or credibility. Establishments that don’t take their websites seriously must expect similar treatment from their prospective customers.

As the experts in web development in Oxford fondly emphasise, websites are a representation of their owners. If they are done haphazardly, and without regard for the customer experience, they mirror the kind of customer service the business likely provides. A well-designed and optimised website, in a way, assures customers that they are dealing with a company that cares about propriety and presentation. Moreover, a small company without site design issues is poised to create a reputation for meticulousness and professionalism.

Increased web traffic, conversions, and revenue

Properly designed websites are not only aesthetically pleasing. They are also intuitive. They make it easy for visitors to navigate to where they intend to go. They don’t have errors and confusing or dysfunctional buttons. Hence, prospective customers find it easy to browse around as they look for something to buy. Because of this, conversion rates are maximised, which leads to higher sales and revenue.

Web design is one of the factors affecting the purchasing decisions of customers. An unpleasant, disorganised, and cluttered site drives customers away. Dizzying colour schemes like high-contrast colour combinations can repel customers. Poor navigability and platform incompatibility (not using responsive web design) also results in the fleeing of potential buyers. Additionally, one study claims that web pages are supposed to load in less than four seconds. Anything longer will make potential buyers leave.

Lower bounce rates

Another important advantage of good web design is the lower bounce rate or the rate at which customers go to a page and immediately leave without making a purchase or spending more time viewing the products. When site visitors go to a page that leaves a lot to be desired (from the aesthetics to the functionality), they tend to leave immediately and look for something better. In order to address this potential problem, it's essential to ensure that the design is excellent.

Again, web design is not just about the looks. It also considers function as an essential element. It draws attention with its appealing aesthetics while keeping visitors on a page (or convincing them to buy) with the excellent function and absence of issues. These are things fledgeling businesses can significantly benefit from as they build a customer base and expand operations.

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Tom Clark

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Tom Clark
Joined: May 8th, 2018
Articles Posted: 88

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