6 Types of Video Making & Editing Services You Can Avail in Delhi, IndiaPosted by arun kumar on January 14th, 2020 As the marketing strategies are shifted from the photo content to video content, the demand for video making & editing has increased significantly in the past few years. 51% of marketing professionals worldwide name video as the type of content with the best ROI and 64% of consumers purchase after watching branded social videos. So, you can easily understand how important it becomes to hire a professional video maker or editor for promoting your business. Sometimes business owners or employers get confused, whether they should hire a video editor or assign editing tasks to their in-house employees. Though hiring a promotional company for availing the best video editing & making services in Delhi/NCR can cost you a lot, but it is surely one of the smartest decision to make. However, before approaching any company for video making & editing services in Delhi/NCR, it is important to know the types of videos you can use to promote your brand, services or products. Here are 6 types of videos that have been used by the companies for promoting their services or product in the market. Promotional Videos Promotional videos are like a personal invitation and collaboration for viewers. Like you are inviting the guest to a conference, webinar or seminar, and office open house, these promotional videos help pitch the viewers about your product or services and providing your viewers with a feel about your brand. Usually, in these videos, your main target is to give them a detailed summary of your event or product you are going to promote with the Call To Action (CTA) button. Your end goal in promotional videos is to generate leads by prompting viewers to take action. 2D Animation Animated videos are like an engaging tool that can help your business to tell the story more easily. As per stats, 65% of people are visuals learners and 90% of the information is transmitted to the brain through visuals. Moreover, there are numerous of animated styles and formats available which help you to make your videos entertaining as well informative. And if you are looking for the best video editor who can help you in maintaining a link with the potential client, you must look at the best services provider in Delhi/NCR. Corporate Videos A corporate video is simply a video that is created by businesses or organizations to narrate the story of their brand in a more engaging and understandable way. Such types of videos are used in a business setting and serve various purposes like investors’ presentations, demonstrating client and customer services, business event services, interviews with company leaders, etc. Conclusively, corporate videos are designed in a short way to deliver messages that can help brands to reach the target audience in faster turnaround time. Whiteboard Videos Whiteboard videos are a type of presentation that can be used to create a series of pictures on a whiteboard that are build in a sequence and a type of creating animated videos. Many firms and companies have adopted this style to teach their employees various companies’ policies or demonstrate customers their new services or products. Explainer Videos As per word explainer means to explain something is an easy manner. This can include anything like sharing useful tips, helps the viewers in any queries, or teach them how to solve it. Explainer videos don’t only promote your business, instead, they will provide useful information to your audience and introducing them to your brand at the same time. Through explainer videos, your customer looks at your company as a trusted source and find you as a trusted provider of services and/or products. Web Commercial It is a type of video that can be used to promote the product, services, and brand name. It is used to pitch the customers and supported by the media spend. The web commercial aims to build trust, awareness, generating leads, improving the conversion rates. These videos are also used in multiple platforms like campaigns, advertisements and also in the PR materials. Web commercial videos have a huge impact on the overall conversions for the companies in terms of sales, leads, and return on investment (ROI). Apart from the above-mentioned types, there are several other types of videos you can use in the marketing strategies.
Every video type has its influence. You can select any type of video that can be suited for your marketing campaigns and with an audience segment. The format of videos also depends on your budget and your marketing goals. Most of the videos are cost-efficient too. If you need the help of professional editors or markers, what are you waiting for? Get in touch with Panaesha Capital and let’s transform your business. Like it? Share it! |