How To Make Marketing Campaigns Effective Using Variable Data Printing

Posted by thomaswhilson on January 16th, 2020

Also known as Variable Information Printing, is a printing method that allows the companies to prepare and send out printed content to change within a single press run. Your customers respond to the messages that are relevant to them, therefore, you can use variable data printing at Cedar Falls, Iowa for direct marketing pieces like sales letters, brochures, and postcards. It is an ideal fit for any promotional campaign. Here are the benefits you get by using variable data printing for your marketing campaigns.

1. Get noticed

We all see the infinite number of advertisements every day. Personalizing your marketing campaigns will help remove the fact that your potential customer is just receiving junk mail. Variable Data Printing at  Cedar Falls, Iowa can help you make a good impression. By personalizing your marketing campaigns and communications, your customers will know that you value their business, understand who they are and what they want. Variable data printing will save you a lot of time and can also shift perceptions. This will make your future prospects motivated to buy from you.
 
2.Raise conversion rates

According to the Direct Marketing Association, the average response rates for non-personalized mail are 2%, while for personalized mail pieces, it is 6%. You expect a much higher response from that potential customer for whom you customized your marketing message. You may even receive a greater response rate if you choose to pair variable data printing at Cedar Falls, Iowa with other types of marketing. A multi-touch campaign will allow you to send out your personalized direct mail piece, followed by a personalized email. You can take it further with reminder mailings.

3.Quick and convenient

Variable data printing is done using a digital printing press. It can reduce the turnaround time drastically, even when each individual piece needs to be slightly different than all the others. It is a more effective direct mailing tool than the general postal mailers that are received. When customers can relate to a direct mail piece, they are more engaged, and much more likely to act.

Variable data printing is a powerful marketing tool and can be used for everyday print jobs. It is a great option if your office uses certain business forms that need to have sequential numbers for tracking. Other than that, it is also a great option to print raffle tickets, parking passes, gift certificates – or anything else that needs a unique numbering system.

To enhance your next marketing project, use variable data printing to transform a mediocre campaign into something powerful.

Author’s Bio - The author is an online blogger. This article is about How you can enhance your marketing campaigns using variable data printing