What is CRM?Posted by focussoftnetindia on January 17th, 2020 CRM is an acronym that stands for customer relationship management. Customer relationship management is any tool, strategy, or process that helps businesses better organize and access customer data.
With CRM software, most companies see a significant increase in leads, sales revenue, and customer retention. A CRM software helps businesses to record their customer contact information such as names, phone numbers, emails, and addresses, while also keep track of their activities like purchase preference, time and duration of their store visit, returns, and more.
CRM systems also assist businesses to stay connected to their customers, streamline the sales, marketing, and support processes, to improve productivity and profitability. CRM systems collect customer data from multiple sources and channels. All this information is stored in a single database to ensure everyone, including sales, customer service, and marketing team, access and use these to improve customer relationships and drive success. BI (Business Intelligence) run CRM software is capable of automating day-to-day administrative tasks to free up employee's time which they can invest in more value-adding activities. The simplest definition of CRM software is that it is a combination of technologies, strategies, and practices that companies use to collect and analyze all information related to customers, with a goal to improve service and increase sales. With the help of CRM systems businesses can focus on improving their organization's relationship with the buyers and service users, or suppliers. This includes designing effective marketing plans, finding new customers, and providing the support they need, throughout the relationship. That's why it is valuable for any fast-growing business. Like it? Share it! More by this author |
