Whey Protein Powder Market Growth, Trend, Size, Share, 2024

Posted by Robson Tolson on January 20th, 2020

Rising health consciousness and increasing disposable income to drive global whey protein powder market through 2024

According to TechSci Research report, “Global Whey Protein Powder Market By Type, By Distribution Channel, By Region, Competition, Forecast & Opportunities, 2024”, global whey protein powder market is projected to grow at a CAGR of over 15% during 2019-2024, on the back of growing health awareness and increasing demand for health and dietary supplements pre or post workout. Moreover, rising awareness regarding the improvement of dietary nutrient content and its positive effect on the immune system are bolstering global whey protein powder market. Additionally, increasing demand for whey protein from FMCG companies is expected to have a positive impact on the market during forecast period.

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In terms of distribution channel, global whey protein powder market has been segmented into store-based retail and non-store-based retail. The store-based retail segment accounted for majority share of the global market for whey protein powder in 2018. The non-store-based retail is witnessing healthy growth, owing to increasing popularity of the e-commerce market. Moreover, e-commerce and technology are transforming this category with new user experiences, where luxury brands and small start-ups alike are racing to embrace e-commerce, making this channel even stronger. Asia-Pacific whey protein powder market is anticipated to register fastest growth in coming years, backed by increasing population, rising awareness related to lifestyle diseases and improving living standards in developing countries like India and China.

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