Kentico –The E-commerce CMS

Posted by Manish Kumar on January 21st, 2020

Nowadays anyone can build an online store and start selling products and services online. For the last 10 years, there has been a massive spike in the number of online stores. With the ease of internet access, people are buying online products more than ever. 

But if you want a cool E-commerce website with a robust CMS then you must choose the right option. With so many Content Management Systems in the market choosing the right one might be difficult. Kentico is one of the few CMS in the world with integrated E-commerce features. In this article, we will analyze what are the important E-commerce features of Kentico CMS. 

How to choose an E-commerce Platform?

The E-commerce market is growing rapidly and by 2021 the E-commerce market will be worth more than .5 Trillion. Here are a few factors you should consider before choosing an E-commerce platform.

1.Responsiveness and Mobile Friendliness

According to a recent report in 2018 mobile traffic worldwide was 52.2 %, so your website should be able to optimize accordingly be it smartphone, tablet or laptop. The platform should provide a mobile-friendly website so customers can easily access your website and navigate easily.

2.Cost

For small to medium enterprises, the cost is one of the most important factors. The platform should able to provide basic E-commerce functionalities like order management, user login, cart management, checkout page, payment option, etc.

3.Security 

The data of the transactions, order and other content should be secure and make sure that the platform supports HTTPS/SSL and provides a secure checkout process.

4.Integrations and Plugins 

This is a vital part of any E-commerce website as the integrations and plugins will provide extra tools like email marketing, tax calculation, accounting, shipping management, etc.

5.SEO Friendly 

If you want to purchase shoes online then you will type on search engine ‘Casual Shoes online’ and you will be looking at the first 2-3 websites to make a purchase. So, if your website ranks very high then your customers will be able to find you easily.

6.Flexibility 

You should able to easily edit contents on the website and add new functionalities.

7.Analytics

The growth of your website and business can be easily analyzed if you can get complete data of inventory, revenue, website traffic, etc.