4 Reasons Why You Should Promote On Facebook

Posted by Glaciermediadigital on January 22nd, 2020

If you are not yet using Facebook for your social media marketing in Vancouver, you are not maximizing the potential of social media marketing. Facebook isn’t going anywhere, at least not any time soon. They also regularly add features that make promoting services and products on Facebook easier.

Here are the reasons why this should be a part of your social media marketing in Vancouver:

1. There are 2.45 billion Facebook users.

As of 2019, there are a reported 2.45 billion Facebook users. Tap into that large market. You can reach your target market faster and easier if you utilize this platform in your social media marketing in Vancouver. Their reach is so wide that they have even acquired other social media platforms like Instagram. In fact, out of the 5 most downloaded apps in 2019, 4 are owned by Facebook. Their growth is unstoppable.

2. They are constantly offering new tools for marketers and businesses.

Aside from the usual marketing tools that they already have in place, they have recently introduced more features. The first one is the cross-account reporting feature. If you own multiple Facebook accounts and you are promoting different businesses in these accounts, you can use this feature to consolidate your reports. You can see all the reports in one place, so there is no need to log in and out of one account. It’s a very convenient way for marketers to stay on top of their results.

Another feature they are offering is Custom Metrics. You can set what kind of data you want to see and track. Their Conversion Path Reporting feature is also useful. It allows business owners to keep track of how their potential customers behave before they make a purchase. It allows businesses to see whether they are truly reaching their target market.

3. They have brand safety control.

Facebook gives you a platform for branding. But when not used correctly, that can easily get out of control. They have recently improved their brand safety control which will allow businesses to control where and how their advertisements will appear. There are also reports that marketers can check to determine who their advertisements are reaching.

4. The advertisements are becoming more and more tailor-fitted to what the users are looking for.

It’s no longer a hit or miss process. Their algorithm is becoming more dynamic so that it shows the ads in the way the users want them to be shown. They even have custom templates for businesses that use stories to showcase their products.

When it comes to social media marketing in Vancouver, you would want to tap into the benefits of Facebook. Get the help of professionals such as Glacier Media Digital when it comes to coming up with effective social media marketing techniques.

Rob Lowler is the author of this article. To know more about social media marketing Vancouver please visit our Website: glaciermediadigital.ca